‘Jem,’ Vin, Bill, ‘Steve’ all tank at box office

26 Oct 2015 | Author: | No comments yet »

‘Witch Hunter’ tanks, ‘Steve Jobs’ fizzles at the box office.

The pack of new releases proved to be all out duds, some worse than others, leaving room for holdovers The Martian and Goosebumps to stay in the top spots with $15.9 million (Dh58. 3 million) and $15.5 million, respectively according to Rentrak estimates Sunday.Director of the movie Danny Boyle (L) poses with writer Aaron Sorkin at an industry screening of “Steve Jobs” at the Academy of Motion Picture Arts and Sciences in Beverly Hills, California (REUTERS/Mario Anzuoni) .There is not much cause for celebration at the box office this weekend. “Jem and the Holograms” became one of the worst debuts of all time for a major studio movie opening in over 2,000 locations with a truly outrageous $1.3 million.

Four new films, including “Paranormal Activity: The Ghost Dimension” and Vin Diesel’s “The Last Witch Hunter,” crowded into theaters this weekend and were swiftly pulverized and left for dead. The quality of many of these films was so atrocious that it didn’t matter where you opened them,” said Jeff Bock, a box office analyst with Exhibitor Relations. “They were never going to do well.” hen the dust settled it was Ridley Scott’s “The Martian” in first place, adding $15.9 million to the Fox release’s impressive $166.4 million domestic haul. Bill Murray’s Rock the Kasbah barely did better in ticket sales, pulling in only $1.5 million from 2,012 theatres, but it also cost three times as much as Jem to produce. The holiday falls on a Saturday, the busiest day for moviegoing, so studios were hoping to steer clear of what is shaping up to be a dead period by pushing lots of new content into this weekend.

Universal isn’t disappointed with the expansion numbers and anticipates that Steve Jobs will continue to be in the cultural conversation, especially as the awards season kicks off. The exhibitors will receive a cut of digital revenues in return for allowing the studio to release the latest “Paranormal Activity” electronically 17 days after the movie leaves most theaters.

AMC and Cineplex agreed to participate in the model, but others refused to play the movie. “It feels to us really clear that any issues that we had were not related to consumer behaviour,” said Megan Colligan, Paramount’s president of worldwide distribution and marketing. “There’re just too many films being released into the marketplace. Over the past month we’ve had on average at least three new wide release films entering the marketplace every week,” Dergarabedian said. “Audiences, and particularly older audiences for whom these films have great appeal, they’re staying away. Paramount is pointing to “Paranormal’s” strong results in circuits like AMC, where it was the top grossing film for the weekend, as evidence that audiences didn’t stay away because they could see the film digitally early. “There’s no question it cost us a lot of box office that major circuits wouldn’t play the film,” said Rob Moore, vice-chairman of Paramount Pictures. “It wasn’t about consumer rejection.” Perhaps the most frustrating stumble was “Steve Jobs,” After scoring the best per-screen average two weeks ago and slowly expanding with positive results, “Steve Jobs” failed to stick the landing when it was finally ready to go nationwide. It’s easy to get lost if you’re a newcomer into such a crowded environment.” As audiences pick and choose where to spend their entertainment dollars, Dergarabedian also notes that there is a handful of probable blockbusters on the way with Spectre, The Hunger Games: Mockingjay — Part 2 and Star Wars: The Force Awakens.

The talky drama always faced commercial headwinds — something that caused one studio, Sony, to pass on the project, before producer Scott Rudin found a backer in Universal. Ultimately the buzz didn’t translate into box office, and making it unlikely that “Steve Jobs” will earn back its $30 million budget and millions more in marketing costs. Universal said the picture is doing well in major markets like New York and San Francisco, and the studio believes that mounting Oscar buzz will help “Steve Jobs” attract audiences going forward.

In the art house world, Focus Features debuted historical drama “Suffragette” in four locations where it made $77,000 for a per-screen average of $19,250, while Broad Green fielded the Sarah Silverman drama “I Smile Back” in two locations to $16,036, for a per-screen average of $8,018.

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