‘Jem’ opens to truly outrageous $1.3M in bad box office weekend

26 Oct 2015 | Author: | No comments yet »

Huge Flops Hit the Box Office.

The pack of new releases proved to be all out duds, some worse than others, leaving room for holdovers “The Martian” and “Goosebumps” to stay in the top spots with $15.9 and $15.5 million, respectively according to Rentrak estimates Sunday.

There is not much cause for celebration at the box office this weekend. “Jem and the Holograms” became one of the worst debuts of all time for a major studio movie opening in over 2,000 locations with a truly outrageous $1.3 million.In a weekend filled with five new wide releases, it was the holdovers that came out on top, with The Martian retaking first place in its fourth weekend. The Last Witch Hunter, Paranormal Activity: The Ghost Dimension, Jem and the Holograms, and Rock the Kasbah all opened below expectations, and Steve Jobs, which expanded nationwide after two weekends in limited release, also fell flat. Paul Dergarabedian, senior media analyst for Rentrak, reports “The Last Witch Hunter” also made its international debut this weekend, grossing an estimated $13.4 million from 53 markets.

VIA 0.78 % ’s Paramount Pictures’ “Paranormal Activity,” which has garnered attention thanks to an unusual distribution strategy that has kept it from playing in most major theater chains, missed expectations and scared up only $8.2 million. “Steve Jobs,” the biopic from Comcast Corp. Stine, is set up nicely to take advantage of the upcoming Halloween festivities.” Opening on Friday: “Our Brand Is Crisis” with Sandra Bullock, “Burnt” starring Bradley Cooper and Sienna Miller, “Scouts Guide to the Zombie Apocalypse” and “Truth” with Cate Blanchett and Robert Redford as former CBS producer Mary Mapes and anchor Dan Rather. Bill Murray’s “Rock the Kasbah” barely did better in ticket sales, pulling in only $1.5 million from 2,012 theaters, but it also cost three times as much as “Jem” to produce. Jem’s $1.3 million debut and Kasbah’s $1.5 million make them the third and fourth worst wide-release openings in box office history, clocking in behind 2012’s Oogieloves In The Big Balloon Adventure ($443,901) and 2008’s Delgo ($511,920). Several of the theaters that agreed to show the film after major exhibitors bowed out were discount houses with small capacities that consumers often don’t turn to for wide releases, added Mr.

Poor reviews might have sunk “Witch Hunter,” “Jem” and “Kasbah,” but good reviews couldn’t propel Danny Boyle’s “Steve Jobs” to flashy heights. Universal isn’t disappointed with the expansion numbers and anticipates that “Steve Jobs” will continue to be in the cultural conversation, especially as the awards season kicks off. And Steven Spielberg’s Cold War drama Bridge of Spies, starring Tom Hanks, held up well in its second weekend, earning $11.4 million for a domestic total of $32.6 million. AMC and Cineplex agreed to participate in the model, but others refused to play the movie. “It feels to us really clear that any issues that we had were not related to consumer behavior,” said Megan Colligan, Paramount’s president of worldwide distribution and marketing. “There’re just too many films being released into the marketplace. Over the past month we’ve had on average at least three new wide release films entering the marketplace every week,” Dergarabedian said. “Audiences, and particularly older audiences for whom these films have great appeal, they’re staying away.

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