‘I’d Like to Buy the World a Coke’ Was the Perfect Way to End Mad Men

18 May 2015 | Author: | No comments yet »

‘Mad Men’: A happy ending?.

Though there was some ambiguity to Mad Men‘s “I’d Like to Buy the World a Coke” ending, Matthew Weiner also gave viewers some clear-cut conclusions for his characters and signaled where the ’70s might take them. The Mad Men series finale ended with Don Draper at peace, freeing himself from his demons, and punctuated by one of the most iconic Coca-Cola commercials in history.After spending the better part of the finale in the throes of depression, Don wound up at a commune (rehab facility?) with Anna Draper’s niece, Stephanie, and had an emotional breakthrough. He’s now a guy who’s happy in a commune doing yoga on the ground and crying with other grown men, which made a weird amount of sense for a guy who’s lived such a guilt-filled life. This incomparable drama set in the 1960s New York advertising world concluded its seven-season run Sunday night on AMC with a resolution that rang true to its spirit and likely left its devotees satisfied, even as they bade it farewell with regret. “A lot has happened,” Don Draper (series star Jon Hamm) tells Stephanie, a damaged young woman from his past, after his wayward odyssey from New York finally brings him to her doorstep in Los Angeles.

But as the camera pulled close to his face—and Don let out an appropriately New Age-y “ommm”—the best creative director on Madison Avenue smiled. He tried to make some amends in a way as he tried to get Betty to allow him to come back to be with the kids when she died, but she refused his help, saying that everything needed to stay as normal as possible. Seems that way! (The photo on the left is from the episode; on the right, a still from the Coke commercial.) But in real life, the Coke ad wasn’t dreamed up by Don Draper. When Backer finally reached London, he conveyed the scene to the Coca-Cola execs and the song writers, saying the message he hoped to portray in the ads was “to see Coke not as it was originally designed to be — a liquid refresher — but as a tiny bit of commonality between all peoples, a universally liked formula that would help to keep them company for a few minutes.” Unfortunately, the idea wasn’t an immediate sell.

She may have stormed off after a group therapy session went wrong, but Don seems to have found his place there, and ended the episode meditating in khakis. And your not being here is part of that.” “Mad Men” traced Draper’s journey through the 1960s in his identity as a successful, charismatic but tormented ad man. A Coca-Cola music producer said if he could do something for everyone it the world he would “buy everyone a home first and share with them in peace and love.” To which Backer responded, “Okay, that sounds good. After he admitted he was in love with her, Peggy only managed to pretend she didn’t feel the same way for a minute or two, and then he ran into her office to kiss her and it was all we ever really wanted (aside from Peggy also being the boss of everyone in the world, but we guess beggars can’t be choosers). Backer wrote of the scene: “In that moment [I] saw a bottle of Coke in a whole new light… [I] began to see a bottle of Coca-Cola as more than a drink that refreshed a hundred million people a day in almost every corner of the globe.

He confessed his regrets to her, including stealing another man’s identity, but ignored her urgings to come home. “Mad Men” presented a hopeful future for Peggy. Ferguson), her art-director colleague with whom she has worked and bickered for years, finally realize what every viewer has long suspected: They’re in love. She complained of his empty apartment, “It looks like a sad person lives here.” Don Draper has left the building, and so, too, has his unhappiness.

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