How Emmys host Andy Samberg poked fun at HBO’s CEO

21 Sep 2015 | Author: | No comments yet »

Andy Samberg reveals ‘working’ HBO Now password.

Time Warner’s TWX -0.34% HBO, which won more than three times as many awards as any other network at last night’s event, also seems to have received some free advertising for its standalone streaming service from the awards show’s host. If you weren’t watching the 2015 Emmy Awards last night, you probably missed one of the biggest surprises in the show’s history: giving out his HBO Now login. “Speaking of, HBO has the most nominations tonight and I just realized that a lot of you watching it at home right now might not have an HBO subscription, but lucky for you, the CEO of HBO recently said he doesn’t think password sharing for their streaming services is a problem,” Samberg said. “So, here’s my HBO Now login. Comedian Andy Samberg gave out what he claimed was the password information for his personal HBO Now account, complete with a username/password combination that reportedly actually worked (briefly, anyway). The user name is, and the password is, of course, password1.” While the account did work for a period of time, it quickly ran into login limitations and is no longer active—a point that, despite popular belief, proves the gag was not paid for by HBO.

The ‘Brooklyn Nine-Nine’ star kicked off the 67th annual event with a hilarious video skit about binge-watching the nominated TV shows, before he hopped onto the stage at the Microsoft Theatre in Los Angeles and had the audience in hysterics as he threw out perfectly-timed jokes. With a reference to Unbreakable Kimmy Schmidt (hello, underground bunker!), a Les Mis interlude for no reason (but worked anyway, thanks to Will Forte’s Javert), and cameos from Jon Hamm, Kerry Washington, and Nathan Fillion (who gamely poked fun at Castle), this year’s host successfully put on a show while understanding perfectly that the Emmys are celebrating the medium that’s maybe overpopulated and overwhelming — but still, so rewarding to watch. There was quite a bit of Twitter chatter that the moment was some kind of paid product placement to get people to try HBO Now and later end up paying for it, but a source tells E!

Earlier, HBO CEO Richard Plepler said that it was not that they were unmindful of it, it just had no impact on the business, adding that they were in the business of creating addicts. Viewers might have glanced, occasionally, at their Apple watches, but only because HOLY COW, THAT’S AN APPLE WATCH! and not to see why this was taking so long. I’ve got to say, sure, Donald Trump seems racist…wait what else?” Referring to Jon Hamm’s ‘Mad Men’ character Don Draper’s real identity, Dick Whitman, he added: “My friend Jon Hamm was nominated for ‘Mad Men’ for the last time. It remains to be seen just how much HBO was actually in on the joke itself, although a spokesman for HBO told Fortune that, while the network did receive some heads up from representatives of the awards show before it aired, HBO didn’t know exactly what to expect ahead of Samberg’s gag. (Vulture also reported that HBO did not pay to have the joke incorporated into the program.) The network acknowledged the joke at its expense with a tweet mock-thanking Samberg for the influx of visitors to its service: Later, after Samberg’s account stopped working, HBO Now tweeted out a reminder that new customers who sign up for the service can get a free, 30-day trial. But don’t worry, after the success of ‘Better Call Saul’, I’m sure Jon will be nominated for the upcoming ‘Mad Men’ prequel: ‘Dick Whitman Horny Hobo’.” After taking a swipe at many other stars, including ‘Glee’s Jane Lynch, comedienne Amy Schumer and celebrity chef Paula Deen, the handsome host left viewers stunned as he gave out his username and password for HBO Now.

Samberg is familiar with HBO and its original programming, having recently starred in the tennis mockumentary 7 Days in Hell, which premiered on HBO in July. You do a bad job, and everyone buzzes about you for days. (I’M STILL LOOKING AT YOU, SETH MACFARLANE!) So, for the record: Andy, we noticed that you did a good job! Verified email addresses: All users on Independent Media news sites are now required to have a verified email address before being allowed to comment on articles. If you are ever in this neck of the woods, I will buy you a big tureen of champagne!) Sure, every so often there was a limper bit (and your mileage may vary on puns like “all of/Olive Kitteridge”) but you had someone like Gina Rodriguez delivering it so that you could not tell. What are movies for, nowadays, other than to introduce you to Marvel’s deep back-catalog, or, around about awards season, to force you to watch a pasty man squint at a Very Important Machine while his Woman stands next to him in a nice shirt asking Why He Must Do the Brave Thing?

TV is where you meet people who are recognizably people, people with whom you are willing to spend your time — either once a week, or in intense hours-long bursts.) The theme of Sunday’s awards was that if you give people the chance, they will make incredible things. She said it better than any summary will. ‘In my mind, I see a line, and over that line I see green fields and lovely flowers and beautiful white women with their arms stretched out to me over that line, but I can’t seem to get there no-how.

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