“Hotel Transylvania 2″ takes bite out of September box office

28 Sep 2015 | Author: | No comments yet »

Box Office Report- Hotel Transylvania 2 is a hit.

It’s been a rough stretch of trading days since that fateful Fed meeting, with the S&P 500 down by more than 6% this quarter as its final days wind down, putting it on track to be the worst quarter since 2011. The PG-rated animated pic earned a robust $47.5 million (Dh174.4 million) in its debut weekend, making it the top September opener of all time, according to Rentrak estimates on Sunday. “It really is something the whole family can agree to see. Palladium prices on Friday scored a more than 9% gain for the week, their largest since December 2011, as the Volkswagen scandal buoyed demand prospects for the metal.

The inverted Devil Wears Prada did $18.2 million and is another success for comedy director Nancy Meyers, who was behind everything from What Women Want to It’s Complicated. The film, which cost around $80 million to make, features the voices of Adam Sandler, Mel Brooks, Selena Gomez and Kevin James and is the only animated feature on the market until Peanuts opens in November.

Significantly, 55 per cent were over 50-years-old — an audience that doesn’t typically rush out to see films on opening weekend. “Nancy Meyers is her own brand and I think that automatically accesses an audience who looks at it and thinks ‘this is a movie I want to see,’” said Jeff Goldstein, an executive vice-president at Warner Bros, of the veteran filmmaker known for films like It’s Complicated. Given the fact that it was heavily targeted to the higher ticket price of 3D and IMAX it could still have some legs, but there are other big scale movies like The Martian and The Walk looking for those mega screens in the weeks ahead. Black Mass was at 5 with $11.5 million and The Visit on its third week of release pulled down $6.750 million – almost 2 mill over it’s alarmingly low production budget, bringing its worldwide total to over $60 million. The fact-based adventure film opened only on IMAX and premium large format 3D screens last weekend. “It’s very difficult to know where a film is going to land when there’s no good comp for it. You can call it an experiment if you will,” said Nick Carpou, who heads Universal’s domestic distribution. “When you add the two weekends together and the mid-weeks in between, sitting here at $23 million feels really good.” “It’s really crowded out there,” Dergarabedian said.

With a solid A CinemaScore, word of mouth should be strong in the coming weeks, despite the direct competition of next week’s The Walk, another vertiginous, event film that will take over IMAX screens. It’s release was long delayed but it seems to have been worth the wait – scoring $3.49 million at a large number of theatres which had been hand picked by the distributor as likely to draw genre crowds.

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