‘Hotel Transylvania 2′ bites off September record at the box office

28 Sep 2015 | Author: | No comments yet »

‘Hotel Transylvania 2′ bites off September record.

September has a new box office star in “Hotel Transylvania 2.” The PG-rated animated pic earned a robust $47.5 million in its debut weekend, making it the top September opener of all time, according to Rentrak estimates Sunday. “It really is something the whole family can agree to see. LOS ANGELES, Sept. 27, 2015 /PRNewswire/ — Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced the official worldwide weekend box office estimates for the weekend of Sept. 27, 2015, as compiled by the company’s theatrical measurement services.WELCOME TO the “Hotel Transylvania.” To spin the grizzled Eagles tune: You can check it out any time you like — and it’s a franchise we can’t seem to leave.Sony Corp.’s feature “Hotel Transylvania 2,” a sequel to the vampire-themed 2012 original, set a box-office record for a September debut weekend, outdrawing two other new movies.

That trumps expectations for the animated sequel, and puts it on track to outperform the original “Hotel Transylvania,” which opened in 2012 with $42.5 million and went on to gross $148.3 million domestically. The sequel broke the record of the original film as “Hotel Transylvania 2″ had the biggest September opening ever over the weekend, grossing $47.5 million at the domestic box office, according to studio estimates Sunday. The sequel is Sony’s biggest opening of the year and Sandler’s best movie opening in a decade, only just falling short of being his career best, which remains 2005’s The Longest Yard that bowed with $47.6 million. The children’s movie features a voice cast that includes Adam Sandler and Selena Gomez, and its strong opening is a much-needed boost for its studio, Sony Corp.’s Sony Pictures Entertainment. “The Intern,” released by Time Warner Inc.

That tops the $42.5 million haul for “Hotel Transylvania” in 2012, when the animated franchise’s leading voice, Adam Sandler, hadn’t yet weathered a dismal box-office run of washouts and audience rejections. Sandler voices Dracula in the film which he co-wrote and co-produced and which also stars the voice talent of Selena Gomez, Andy Samberg and Kevin James. TWX 0.37 % ’s Warner Bros. and starring Anne Hathaway as a high-performing boss and Robert De Niro as her unlikely intern, opened in second place with a healthy $18.2 million.

Rentrak’s Senior Media Analyst Paul Dergarabedian commented, “Actor, director Xu Zheng enjoyed an incredible global weekend as his ‘Lost in Hong Kong,’ the highly anticipated follow up to 2012’s ‘Lost in Thailand,’ grossed a spectacular $100.559 million in just 6 territories. For director Nancy Meyers, it’s an opening in the midrange of recent releases—not quite matching 2009’s “It’s Complicated” ($22.1 million) but outperforming 2006’s “The Holiday” ($12.8 million).

The picture also marks a return to form for its star voice, Sandler, who has struggled in recent outings. “It’s one of those franchises that kind of flew under the radar; it didn’t have the big push a summer blockbuster has,” Jeff Bock, senior box office analyst at Exhibitor Relations in Los Angeles, said in a telephone interview. “Sometimes finding a hole in the schedule and filling it with a family or animated film makes all the difference. Eli Roths’ The Green Inferno, a low budget horror film about a group of students whose plane crashes in the jungle where they’re taken captive by cannibals, opened with $3.5 million. Both movies, however, showed impressive staying power in subsequent weeks. “Maze Runner: Scorch Trials” slipped to third place, bringing its two-week total to $51.7 million. “Everest,” about an expedition to scale the world’s highest mountain, expanded in its second week beyond IMAX Corp.

Families are a huge part of the audience.” In the latest installment, Dracula relaxes his monster-only hotel policy, opening the doors to human guests. The Peter Pan origins story opened in Australia two weeks ahead of its North American launch in order to take advantage of school holidays, earning $1.5 million. In the U.S., Transylvania 2, voiced by Adam Sandler, Andy Samberg, Selena Gomez, Kevin James and Keegan-Michael Key, earned a promising A- CinemaScore and, in another record, is the best start ever for an SPA title. In the No. 6 slot is the sequel, “Avengers: Age of Ultron” ($1.4 billion). * Another smash sequel from Universal, “Minions” ($1.119 billion), is now the 12th-biggest film ever in global box office (not adjusted for inflation), and is poised to pass both “Lord of the Rings: The Return of the King” and “Transformers: Dark of the Moon” to move into the top 10.

The fact-based adventure film opened only on IMAX and premium large format 3D screens last weekend. “It’s very difficult to know where a film is going to land when there’s no good comp for it. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. You can call it an experiment if you will,” said Nick Carpou, who heads Universal’s domestic distribution. “When you add the two weekends together and the mid-weeks in between, sitting here at $23 million feels really good.” “It’s really crowded out there,” Dergarabedian said. It garnered 56 percent positive based on critics’ reviews aggregated by Rottentomatoes.com. “The Intern” was written and directed by rom-com specialist Nancy Meyers and distributed by Warner Bros. With a solid A CinemaScore, word of mouth should be strong in the coming weeks, despite the direct competition of next week’s “The Walk,” another vertiginous, event film that will take over IMAX screens.

The horror movie, Roth’s first directorial effort in eight years, grossed a meek $3.5 million to come in No. 9, versus the $4 million-$5 million the filmmakers were hoping for. “Eli made a terrifying movie for die-hard horror fans that we were proud to have as the first release in our targeting experiment. We tried something new, got close to our goal and are excited to analyze the results and apply what we learn to the next movies under this model,” said John Hegeman, who oversaw the marketing campaign for BH Tilt.

Internationally, Scorch Trials zoomed past the $100 million mark, earning $28.4 million from 70 territories for a foreign total of $121.8 million and global cume of $173.5 million. At the specialty box office, Denis Villeneuve’s acclaimed crime-thriller Sicario continued to score as it expanded into a total of 59 theaters in its sophomore outing. The historical drama was a passion project for the openly gay director, and recounts the events surrounding the 1969 Stonewall Riots, a bloody standoff with police outside a Greenwich Village gay bar that is widely credited with kicking off the modern gay-rights movement.

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