Gwyneth Paltrow to launch publishing line

11 Nov 2015 | Author: | No comments yet »

Gwyneth Paltrow GOOP publishing company will release cookbook & beauty e-book.

Trolling Gwyneth Paltrow over some of the more extreme suggestions on Goop has long been something of a sport in the media, but Goop founder Paltrow knows exactly what she’s doing.Today at the Fast Company Innovation Festival, Gwyneth Paltrow announced that she and her business partner Lisa Gersh are launching a new enterprise: a publishing imprint called Goop Press. Goop Press will publish one Goop-branded book per year, as well as three other releases “sourced from Goop editors and its expert contributors,” according to a release. “With so much incredible content now being produced at goop.com on a daily basis, we’re excited to memorialize it for audiences across the world,” Paltrow says in a release. Stylish: The Oscar-winner wore a trendy gray frock & black ankle boots as she chatted with Katie CouricThe 1st release can be Paltrow’s ‘It is All Straightforward’ cookbook, which comes out in Apr..

The imprint’s first book will be Paltrow’s latest cookbook: It’s All Easy: Delicious Weekday Recipes for the Super-Busy Home Cook, slated for publication in April of2 016. (No word yet on whether those “easy” recipes require this super-busy home cook to have a wood-burning pizza oven in their garden.) Take, for example, “vaginal steaming,” the unusual personal spa treatment featured in Goop last year that spawned thousands of snarky blog posts across the Internet. “My editorial director and I, Elise (Loehnen), when we say something [in the Goop newsletter], we sort of place bets sometimes, asking, ‘Hmmm, how bad is this going to be?'” Paltrow said, smiling. “And in [the case of vaginal steaming], because it was funny, I thought this was gonna be a thing.” But Paltrow says she wasn’t fazed by the tidal wave of ridicule that swept across the Internet after Goop’s post about the practice went viral. “That kind of thing doesn’t bother me at all, especially when we’re talking about a healing modality that’s actually kinda great,” Paltrow said, prompting Couric to repeat “a healing modality” back to her. Paltrow started her way of life brand GOOP as a publication in 2008 & now operates her brand by way of the web site goop.com.The Oscar-winning actress stated Tues. she’s ‘excited to memorialize’ goop for audiences the world over. Paltrow agreed. “To Lisa’s point, I think, in a media company, it’s good when people are talking about your content,” she said. “Especially if you stand by your content: It’s not like we’re a gossip site, we’re not saying mean things—we have no negativity in the website at all.

That’s part of our values—we believe in positivity and promoting, we don’t say anything bad,” she said, adding “to get attention for our content is never a bad thing.” Couric also asked the actress about Goop’s reputation for featuring wildly expensive and sometimes rather ridiculous product suggestions. But Paltrow and her CEO Lisa Gersh insist their website isn’t just aimed at the 1%. “We sell what we love and what we are looking for and we want to buy—and that might be a Stella McCartney skirt that’s on the higher end of the price point range, and it might be an $8 lip balm, it might be a $15 T-shirt,” Paltrow told the packed auditorium in New York. “If people have that stigma attached to the site, it’s not actually accurate,” she said. But with time, she added, “You look back, you think, well, this is actually kind of a good thing to talk about, introducing [the idea that] you could break up in a way where you remain a family, even if you’re not in a couple.

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