Google’s Star Wars promo lets you go to the dark side (or the light)

23 Nov 2015 | Author: | No comments yet »

Can The Force Awakens become the biggest movie ever?.

There’s only three and a bit weeks to wait until the release of Star Wars: The Force Awakens but luckily, to tide us over, we’ve got the first clip from the film. The franchise’s creator wrote story treatments for a new trilogy of Star Wars films before he sold Lucasfilm to Disney in 2012, but the Mouse House ultimately decided to take the franchise in a different direction, and Lucas stepped away. “They decided they didn’t want to use those stories, they decided they were gonna go do their own thing,” Lucas explained during an appearance on CBS News. “They weren’t that keen to have me involved anyway,” he continued. “But at the same time, I said, ‘If I get in there, I’m just going to cause trouble.’ Because they’re not going to do what I want them to do.Los Angeles — Riding galaxy-sized expectations, the new Star Wars movie is already setting records for pre-opening ticket sales, with still a month to go. It may only be a very short 15-seconds but starring Rey, Finn and BB8, it gives some much needed context for a scene that’s been peppered throughout the previous trailers.

Opening with the threesome running from some TIE fighter fire, or in BB8’s case, rolling, John Boyega’s Finn looks to have crash-landed on Jakku and Daisy Ridley’s Rey is helping him escape. The movie is on track to have the biggest December opening ever, topping The Hobbit: An Unexpected Journey, which took in $85m in the U.S. and Canada on its opening weekend in December 2012. The clips adds further fuel to the fiery rumours that Finn is the damsel-in-distress character with Rey saving the day, and the two will inevitably soon cross paths with Han Solo and the adventure will begin.

The second rule, you don’t go over to their house and drive by to see what they’re doing,” Lucas explained. “The third one is you don’t show up at their coffee shop and say, ‘You are going to burn it…’ You just say ‘Nope, gone, history, I’m moving forward.'” Lucas has also discussed his decision to move on from Star Wars in another recent interview, blaming the fact that “all you do is get criticised”. Whether it bests the biggest grosser of all time — Avatar, with $2.8bn worldwide — depends on word of mouth and whether fans love it enough to watch it multiple times through the new year. Marvel’s Deadpool doesn’t come out until mid-February, while Warner Bros.’ Batman v Superman: Dawn of Justice isn’t out until late March. “I think it’s going to own January,” said Erik Davis, managing editor of Fandango, one of the nation’s largest online ticket retailers. “I know one guy who has nine tickets to see it in the first week alone. That’s 87% more than this summer’s Jurassic World, which opened domestically with a record $208.8m in ticket sales and owns the all-time No. 3 spot with $1.7bn worldwide. As for the all-time high, one thing Avatar had going for it: It rode a wave of consumer interest in 3-D, which costs a few dollars more than regular tickets.

The first instalment of The Hunger Games was the leader in advance sales, but topped out at a worldwide gross of $693m, not even in the all-time Top 10. It could make the difference between the so-so reaction to the Star Wars prequels in Episodes 1 to 3 — with heavily parodied characters like Jar Jar Binks and video-game-like action scenes — and the satisfying revival that fans are hoping for. “The brand name alone and the excitement for the franchise will get huge numbers in the door,” Rentrak senior media analyst Paul Dergarabedian said. “But for very long-term prospects, you have to have a movie that delivers.”

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