From food to makeup, ‘Star Wars’ stuff is out of this world

8 Dec 2015 | Author: | No comments yet »

From food to makeup, ‘Star Wars’ stuff is out of this world.

THE moment Carrie Fisher first donned that gold bikini and gleaming headset hairdo, she instantly became one of the most hailed Hollywood beauties of all time. Jar Jar Binks, a goofy amphibious character who irritated many fans in the 1999 film , will not appear in the new movie The Force Awakens, producer Kathleen Kennedy has revealed.Beyond the usual action figures and apparel, the seventh installment in the space franchise (and the first from merchandise-driven Disney) boasts a broader array of branded products than ever before: from Chewbacca Coffee-Mate creamer (Wookiees drink coffee?) and “Star Wars” mascara to $400 designer Death Star shoes and a $4,000 Millennium Falcon bed. “It’s wider and broader and deeper and covers more age ranges and is less gender specific than anything I have ever seen for ‘Star Wars,'” said Steve Sansweet, Lucasfilm’s former director of fan relations and Guinness world record holder for the largest collection of “Star Wars” memorabilia.LOS ANGELES (AFP): With little more than a week to go before “Star Wars: The Force Awakens” hits theatres, the plot of the hotly anticipated film is still a closely guarded secret.The first “Star Wars” movie in a decade and the first in 32 years to feature classic characters such as Princess Leia and Chewbacca is so highly anticipated by the franchise’s huge fan base that advertising is arguably unnecessary.

As Carrie returns to the role almost 40 years on – now the mature General Leia – she admits she feels far from a fantasy figure and that in fact, she never did. “My physical self and I are not friends,” she says. “We’re not speaking and I’m ignoring especially my arms lately! The filmmakers have declined to share much about what audiences will see when Force Awakens opens in cinemas this month, but Kennedy did answer a question at a news conference about what is not in the film. I’ve never liked my appearance.” Perhaps not surprising when the star admits she has yo-yo dieted since her teens and she quips that she’s a “failed bulimic”. Audiences of the new film also won’t see any Ewoks, the furry creatures from 1983’s Return of the Jedi, Kennedy said. “That’s because Harrison insisted on it,” she joked, referring to Harrison Ford, who returns to play Han Solo in Force Awakens.

In a new interview, Miranda shared some more details about the sequence, which is a callback to the original Star Wars film in 1977. “The way J.J. told it on The Tonight Show is how it happened,” Miranda told Vulture, confirming that he met Abrams randomly during a matinee of his Broadway show. “I was joking. International offerings have grown in scope and distinction, too, with local licensees and artisans interpreting the iconic characters for their cultures.

Walt Disney Co, which took over Star Wars with its 2012 purchase of Lucasfilm, scrapped the typical Hollywood practice of screening the movie for reporters before they speak with the cast. The cast – beloved veterans of the original films Harrison Ford (Han Solo) and Carrie Fisher (Princess Leia), as well as fresh faces joining the franchise – gathered in Los Angeles on Sunday at an undisclosed location. But last year he did ask Disney’s marketers whether the company needed to spend the more-than-$100 million that is typical of global advertising campaigns for major Hollywood movies, according to people with knowledge of the “Star Wars” marketing plans. Darth Vader, C-3PO, R2-D2 and Boba Fett also got the creamer treatment, and each is a different flavor. (Chewie is spiced latte.) New York’s Ample Hills Creamery introduced two new flavors in “Star Wars” packaging: The Light Side is marshmallow ice cream with crispy clusters, and The Dark Side is dark chocolate with espresso fudge brownies. Ford said it didn’t take much to step back into Han Solo’s boots. “I was interested in the described path of the character … it was easy,” he said. “It’s gratifying to be part of this,” he added. “It’s always nice to anticipate working in something that you know people will have an appetite for.” “And it’s fun to play with these toys again,” he joked.

Disney declined to say how much it would spend on direct marketing for “The Force Awakens,” but the people familiar with the company’s plans say the outlay will end up being slightly lower than what studios typically put into would-be blockbusters. “Common sense says they should spend on the low end of what you usually spend on a big movie,” said a Hollywood marketing veteran not involved in “Star Wars.” “Anything lower and you’re taking a risk by drawing undue attention” for running such an unorthodox campaign. She says: “They’re so loyal that there should be another word for it, so it’s very sweet.” Leia made her career when she first took the role at 19 but Carrie has lived a bigger life than her character – and going up against the Empire was nothing compared with the battles she’s faced. For some of the year’s most aggressively advertised films, including “Mad Max: Fury Road,” “Mission: Impossible—Rogue Nation” and “Ant-Man,” studios spent about $30 million on television time for each, according to iSpot. Divorced Hollywood parents, addiction to drugs, two failed marriages (her second husband left her for a man), mental health issues, hospitalisation, electric shock therapy – her life story reads like a book and has formed the basis of a number of her own plus a one-woman play. Mad Max will roar back out of the apocalypse while Mad Men rides off into the sunset, rock’s Antichrist Superstar and hip-hop’s Yeezus will rise again.

Ad spending is a common topic of discussion in Hollywood, where studios have slashed the amount they pay movie stars, but haven’t been able to reduce their marketing costs. The Jedi master is notably absent from the official poster and Hamill – who features in the film’s credits – did not attend Sunday’s press conference, building suspense. And despite efficient new digital platforms, rarely are producers, executives and other power players behind a movie willing to try something new that could be blamed for a weak box office performance, particularly on a “tentpole” film that cost more than $200 million to produce. As a result, studios regularly spend about $50 million advertising a major release in the U.S. and a little more overseas, with the majority going to TV. What we know so far is that, since the age of five, Rey has lived alone on the desert planet Jakku and been left to her own devices in order to survive. “She’s brave, she’s vulnerable,” Ridley said.

According to Boyega, audiences will be glad they did not know more in advance. “I don’t want to spoil it for anyone,” he said. “You’ll thank me later.” Perhaps she was when she was 17 but she swears like a sailor now, which is, I think, what healed her.” “I’ve learnt you need to find other people that have had more struggles. Nyong’o, meanwhile, will slip into the skin of pirate Maz Kanata, for which the actress used motion-capture technology. “I could work with my body in new ways,” she told reporters.

Two weeks ago, it seemed apparent that the AFC belonged to the New England Patriots, and that everyone else was flailing about in a meaningless dance for second place. Across three trailers and 12 TV commercials, it has shown less than six minutes of footage from the two-hour-and-16-minute film, a person involved in the campaign said. Don’t wander around feeling different than everyone else, or do, but make it interesting.” The one thing she regrets is her daughter Billie – now 23 and an actress in E4’s Scream Queens with Jamie Lee Curtis – watching her go through it. “I’m not one for regrets,” she says, “but I do regret anything I did that made life hard for my daughter.” Carrie was first married to Paul Simon in 1983 for 12 years. There’s a Darth Vader toaster that brands your breakfast bread with the “Star Wars” logo and the aforementioned light-up lightsaber chopsticks, plus an X-Wing knife block and many other household items. So: Thank you, Patsies, for wetting yourselves in consecutive games – most recently, and in a stupendous surprise, against the craptastic Philadelphia Eagles – and making things ever so interesting in the process.

Abrams—about trailers that give away the stories, studios have said revealing plot points and showing the most exciting action scenes is typically the most effective way to draw big audiences. There’s a sizable gap between the aforementioned trio of 10-2s and the AFC’s other “contenders” for the Super Bowl, who by conventional standards wouldn’t seem to have much chance of contending at all.

That is why a trailer released last month in Japan and an August commercial for Korean audiences that revealed new plot points became viral Internet hits in the rest of the world. They were forget-the-record good, outgaining the Colts 522 yards to 240 in a display that should’ve reminded everyone of the talent that exists on this squad. Ben Roethlisberger, still crushing it in his 12th season in the league, completed 24 of 39 passes for 364 yards and four touchdowns, with no interceptions. Brown – as good a player as there is in the NFL – provided the highlight of the night at the conclusion of his glorious punt return, when he launched himself, for reasons understandable only to him, testicles-first into the thankfully padded goalpost stanchion. Two-time Super Bowl winner Roethlisberger, who has missed four games this season due to injury, again showed why he is an elite quarterback regardless of reputation.

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