Fried chicken fans, rejoice. The Colonel is back.

20 May 2015 | Author: | No comments yet »

Darrell Hammond to star as Colonel Sanders in KFC ads.

The poultry-pushing fast food restaurant — which rebranded itself with just initials in 1991 — has put the word “fried” front and center in a new rebranding effort that also includes the return of Colonel Sanders, the iconic pitchman from the days before Weight Watchers. “Nowadays you got your International Space Station, your double-sided tape, your cargo pants — you seen these pants?Saturday Night Live announcer and former cast member Darrell Hammond will appear as Colonel Sanders in an upcoming series of ads for Kentucky Fried Chicken, People reports. “Because [Col. That’s too many pockets,” the Colonel says in the ad. “But what you don’t always have is my Kentucky Fried Chicken.” “We are going back to our heritage,” says a KFC spokeswoman about the ad, which is timed to the company’s 75th anniversary of the Original Recipe fried chicken. Sanders] is no longer with us, we needed to find the greatest impersonator of our generation,” Kevin Hochman, CMO of KFC tells the magazine. “Darrell has mastered the cadence, tone and mannerisms of other celebrated figures … so, who better to play one of America’s dearest icons than [him].” Hammond impersonated Donald Trump, Jay Leno, Dick Cheney and Bill Clinton during his time on SNL from 1995-2011, and frequently joined the Weekend Update desk as presidential candidate John McCain during the 2008 election.

A second ad features Hammond walking through a traffic jam, around the basepath at a stadium and at a public pool handing out fried chicken and singing a bizarre dirge. As for his newest role, Hammond highly anticipates the payoff. “It’s an honor to bring to life such an iconic figure,” he tells People, “and it doesn’t hurt that KFC is paying me in chicken (which, at the time sounded like a good idea, because I was very hungry that day).”

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