Fans angry over fight for Adele concert tickets

23 Dec 2015 | Author: | No comments yet »

Ticketmaster cracks down on scalpers for Adele, Springsteen concerts.

Tickets on StubHub began at $275 for standing-room only balcony seats — about five times their original value. Many tickets appeared on secondary market sites like Stubhub within minutes for prices ranging from $300 to $9,999 at New York’s Madison Square Garden.

Tickets for British pop superstar Adele’s two concerts at Rogers Arena in Vancouver on July 20 and 21 vanished in under 10 minutes after going on sale Thursday morning. Many fans took to social media to voice their displeasure at how fast the tickets disappeared, but considering Adele’s popularity and the fact that Vancouver is her only western Canadian stop (for the moment, at least), it wasn’t surprising. Hashtags #adeletickets and #adelesoldout trended on Twitter, with fans posting memes, messages and GIFs inspired by the Grammy Award-winning singer’s lyrics and music videos. It’s a popular option for artists who want to cut down on scalpers and save tickets for their fans. “When credit card entry is the only option it’s probably because the tickets are in high demand, and the artist, team, or venue wants true fans like you to get the seats you want at face value by eliminating unfair competition from professional scalpers,” wrote Ticketmaster online. Rich Tullo, an analyst with Albert Fried & Company who covers Ticketmaster in the United States, said the secondary market is big business for ticket resellers, artists and venues.

Some sections, including parts the floor seating area, were sold as “credit card entry,” which means only the card holder for the original purchase will be allowed to pick up the tickets at the will-call wickets the night of the concert, and only by showing matching identification. Furthermore, Ticketmaster also mentioned that there would be “a delivery delay on all delivery methods until January 11th,” meaning that no one has actual tickets in their hands at the moment. Ticketmaster does offer a process for people to give transferable paperless tickets to friends or relatives (or potential buyers) and have their names changed on the tickets for pickup. Another option is to contact trusted resellers like StubHub or Showtime Tickets, which always manage to broker some of the top seats in the house, but be prepared to pay up to $2,000 per ticket. It’s that speculation that prompted the New York Attorney General to investigate the resale of Bruce Springsteen tickets online before tickets officially went on sale.

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