Donald Trump’s Miss USA pageant earns ugly ratings, loses to ‘Full House’ rerun

14 Jul 2015 | Author: | No comments yet »

Donald Trump’s Miss USA pageant earns ugly ratings, loses to ‘Full House’ rerun.

NEW YORK (AP) — Donald Trump found a new home for the Miss USA pageant after NBC dumped it because of his comments on Mexican immigrants, but few television viewers sought it out.After being dumped by NBC, Donald Trump’s Miss USA contest was watched by a pathetic 925,000 viewers on Sunday — that’s down from 5.4 million last year when it aired on the Peacock Network. That’s down sharply from the 5.6 million people who watched Miss USA on NBC in 2014, evidence of the still-potent advantage broadcast television has in showing an event that appears to have more default viewers than people actively seeking it out.

A Miss USA insider tells Confidenti@l that contest organizers had been so scared that the show wouldn’t find a broadcaster at all that they’re relieved to have gotten any viewers. As NBC pointed out, three Latinas– two of whom are of Mexican descent– competed in Sunday’s pageant although they admit to having felt outside pressure to drop out.

The little-known cable network stepped up after Trump, the Republican presidential candidate who co-owns the pageant, angered many with his assertion that some Mexican immigrants to the U.S. bring drugs and crime, and some are rapists. While acknowledging the trifling figures — which were handily beaten by a rerun of the classic sitcom, “Full House,” with 927,000 viewers — the insider said that organizers will take what they can get. “They were just excited that there was a network, that there was an actual show that was going to be actually seen, as opposed to just being streamed online,” said the source. “Of course there’s some disappointment, but the girls are just so happy to have been picked up by a network,” added the insider.

She was quoted in The Monitor as saying that while she understood why judges, hosts and others backed out of the pageant, she and her fellow Mexican American contestant Miss California had a duty to continue in the competition. “If the contestants such as Miss California or I – or others with Mexican descent – backed out, we’re just going to let him win,” said Guerra. “I just wanted to show that we’re strong people and we’re not going to go down without a fight.” Following the pageant, members of her family and other supporters spoke gleefully in a mixture of Spanish and English to each other about Guerra’s achievement. In records that date back to the 1970s, the audience for Miss USA had ranged from 4.6 million viewers in 2013 to 38.1 million in 1979, the Nielsen company said. The independent cable network is only available in 58.6 percent of America’s TV-watching homes. “If we double our audience from what a normal Sunday night would be, I’m happy,” Reelz CEO Stan E. Two other hot summer shows are ABC’s version of “Celebrity Family Feud” and the CBS drama, “Zoo.” CBS won the week in prime time, averaging 5 million viewers. ABC had 4.2 million, Univision had 2.49 million, Fox had 2.48 million, Telemundo had 1.4 million and the CW and ION Television tied with 1.04 million.

Reelz stepped in to air Miss USA when part-owner Donald Trump’s controversial remarks about Mexico and Mexican immigrants prompted NBC and the original hosts and judges to pull out.

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