Donald Trump Boosts “SNL” Ratings

9 Nov 2015 | Author: | No comments yet »

‘Handsome, rich’ Trump ‘heckled’ on SNL.

Comedian Larry David will receive $5,000 for “heckling” Donald Trump during the Republican presidential candidate’s “Saturday Night Live” monologue this weekend, a political group said Sunday. NEW YORK – Donald Trump’s appearance as guest host of “Saturday Night Live” helped the TV comedy sketch show earn its highest viewership ratings since 2012, the NBC television network said on Sunday.

In the scripted bit, David, who had reprised his role as Bernie Sanders in the show’s cold open, yelled, “You’re a racist” as Trump finished his monologue with impersonators Taran Killam and Darrell Hammond. The Deport Racism PAC had offered a $5,000 bounty for “anyone on the set of the show or in the studio audience who yells out or gets on camera during the live TV broadcast clearly heard in the TV broadcast saying “Deport Racism” or “Trump is a Racist.” The show, which came under fire from Latino groups for inviting the blunt-spoken Republican presidential frontrunner to host, garnered a 6.6 rating in the 56 U.S. markets measured by Nielsen Media Research, NBC said in a statement. According to Variety, Trump’s hosting gig averaged a 6.6 rating/16 share in metered-market household results, up 57 percent from the show’s fall average (4.2) and the top rating since Jan. 7, 2012, when Charles Barkley’s name was on the marquee.

Wearing a dark suit, white shirt and red tie, Trump stepped on stage to cheers and in a nearly five-minute opening monologue that saw him flanked by two lookalikes, he insisted, “People think I’m controversial, but the truth is, I’m a nice guy.” Trump, a billionaire real estate developer who has never held elected office, leads in the polls along with Ben Carson for the Republican nomination for the 2016 race to the White House. But the well-publicised appearance by Trump falls far short of the 10.7 overnight rating the show received on October 18, 2008, when Republican vice-presidential candidate Sarah Palin was featured. Trump’s 90 minutes in the “SNL” spotlight followed weeks of growing anticipation, increasingly sharp criticism and mounting calls for him to be dropped from the show. Saturday’s rating for the show was also up 53 percent versus its November average last year (4.3), proving once again that Americans will tune in to see Donald Trump on TV. “He is of great interest to the public, he’s still a curiosity and he has not worn out his welcome in terms of getting attention,” Boston University media analyst Tobe Berkovitz said. “As long as he keeps pulling the numbers, people will continue putting him on their shows because the ultimate goal is higher ratings. “The fact is, the public is very interested and fascinated by Trump. But the 69-year-old has courted controversy for his statements on immigration, promising that if he becomes president, he will expel immigrants who are in the United States illegally and build a wall along the US-Mexico border.

Saturday’s rating was about 50 percent higher than the season premiere on Oct. 3 when Democratic presidential hopeful Hillary Clinton made a cameo appearance, according to CNNMoney.com. They certainly like his act at this point,” Berkovitz said. “The question is: When it comes time to vote, will they like this act for president of the United States? Ratings are a measure of the audience as a percentage of all television households, whether their sets were turned on or not during the show’s time slot.

That’s something that has not been determined yet.” Meanwhile, Democratic presidential front-runner Hillary Clinton — looking to boost her own numbers as she feels the heat from Bernie Sanders — will kick off a two-day tour of the Granite State today by filing official paperwork with the New Hampshire secretary of state for the first-in-the-nation primary. Only hours after the show’s broadcast, Trump was back on television and characteristically bullish about his performance, calling it “very well received and probably got very good ratings, who knows.” During his monologue, Trump promised his hosting appearance would be “something special,” while noting that many people had asked him why he accepted the gig.

Other sketches saw Trump poke fun at his own bombastic personality and holding a cabinet meeting as US president — with his daughter Ivanka as his Secretary of the Interior — during which he is told the Islamic State group has been defeated. “A lot of people say: Donald, you’re the most amazing guy. The former star of reality TV show “The Apprentice” outraged many Americans in June when he described Mexican immigrants as rapists and drug smugglers. You’re brilliant, you’re handsome, you’re rich, you have everything going, the world is waiting for you to be president, so why are you hosting Saturday Night Live? Why?” “I hate to break it to you guys,” he told viewers, “but I’m not going to be in the next sketch.” Instead, off-camera, he live-tweeted comments that were flashed on the screen about “SNL” cast members performing a skit: By then, Syria is at peace.

While he made a crackdown on illegal immigration a main campaign theme, Trump has also said many of his employees are Hispanics and that they love him. Washington Post critic Hank Steuver called Trump’s hosting effort an “anemic and halfhearted dud,” and blamed NBC for giving him an extra campaign platform. “When and if boffo ratings reports come out Sunday, he will promote them as proof of his electability, rather than as evidence that anyone will slow down to gawk at a car wreck,” Steuver said.

Trump told CNN on Sunday that he vetoed some of the more risque skits, and earlier in the week he told Fox News it was because he didn’t want to alienate voters in Iowa, home of the first event in the 2016 presidential nominating contest. EST Saturday start time, dozens of protesters marched from Trump Tower to NBC’s studio in Rockefeller Plaza, chanting in both English and Spanish and carrying signs. In Spanish, they chanted: “The people united shall never be defeated” and signs declared SNL racist. “I feel like they’re giving him a platform,” said Hazel Hernandez, 26, who emigrated from El Salvador and now lives in Brooklyn. “I’m an immigrant myself, so I’m pretty outraged. It’s upsetting.” Trump’s comments last summer spurred NBC to sever its Miss Universe ties with him while declaring he would never return to his “Apprentice” role. But leading up to Saturday’s broadcast, NBC did not respond to accusations that it had reversed itself, or to the outcry against Trump that had built since “SNL” announced his host booking last month.

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