Delta creates most watchable safety video using the internet’s best memes

21 May 2015 | Author: | No comments yet »

Delta’s New Safety Video Is Painfully Bad. Here, Watch It..

Delta’s production the company said “starring the Internet” got some major stars including Mr. “double rainbow” himself Paul (Bear) Vasquez, the Slow Mo Guys and the tiny burrito eating hamster who is hurriedly devouring his meal before the captain instructs the tray tables to be put up.Keyboard Cat, Dramatic Chipmunk and Will It Blend Guy are some of the Internet’s biggest stars who join Delta personnel to bring a bit of levity while delivering a serious message. “We had a ton of fun with this one, and we think our customers will, too. Internet fame is fleeting, but our commitment to the safety of our customers and crew is not,” said Mauricio Parise, Delta’s director of Worldwide Marketing Communication, in a release. “These memes and cameos tap into the zeitgeist as the latest way of capturing our customers’ attention for our important safety presentation.” “Delta’s meme-tastic new safety video is not only a fitting homage to YouTube as we celebrate its 10th birthday this month,” said Stephanie Davis, Industry Director for Travel at Google, in a release. “It’s also a winning example of how to reach, engage and entertain customers around the world with great video content.” Delta added humor to their videos nearly two years ago and have featured an 80’s throwback video with break dancers and Alf, and last year created a holiday-themed video. He said he felt compelled when Delta asked him to do it because he knew it would be fun and continue on his “double rainbow” meme’s popularity. “I loved what they did with me, I love having other use their talent and include me in it,” he said in an email. “I know this will bring me more exposure and hopefully more work like this.

It’s awesome being a star, you should try it some time.” And Charlie Davies-Carr, the “Charlie Bit My Finger” kid, is still gnawing at his older brother Harry even after his older sibling placed an oxygen mask over his face. The boys look much older than they did in their viral 2007 video that is now at more than 820 million views – a record on YouTube for a non-music video. The video also includes some popular Internet memes like the “ALS Ice Bucket Challenge.” And once the seatbelt sign is turned off the passengers begin performing the “Harlem Shake.” This is not the airline’s first creative video. Julieta McCurry, Delta general manager of brand communications, told The News they decided to change their in-flight safety video a few years ago when they realized their passengers were ignoring the important message.

Slate staff reactions to the video included: “weak sauce,” “how does it take SIX MINUTES to communicate this information” (though the video is actually five minutes long), and “it sullies everything pure about the Internet.” To the second point, even though other successful safety videos have been in the five- to six-minute range, the Delta video does seem to drag. We wanted to provide a spin on it and make it more entertaining and compelling so passengers would pay attention to get the safety component and still be entertained. “Safety is our number one priority but we wanted to provide a spin on it and make it more entertaining and compelling so passengers would pay attention to get the safety component and still be entertained,” she said. The “Charlie Bit My Finger” impression is all over the place, the cat on a Roomba in a shark costume looks bored instead of intent on destroying everything in its path, and the screaming goat just has so much unused potential. It’s always fun to be in on a joke, and it’s occasionally possible for a large corporation to prove that it really does have its finger on the pop culture pulse. But for the most part, being a huge company (especially one that we trust with our lives as our bodies hurdle through thin air) means trading cool points for profits.

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