Colbert gets coveted post-Super Bowl slot

11 Nov 2015 | Author: | No comments yet »

“The Late Show with Stephen Colbert”.

The network announced on Wednesday that Mr. Typically, the network that carries the Super Bowl programs a prime-time show after the game to try to capitalize on the millions of viewers already in front of their TV sets.CBS aims to give a Super Bowl boost to its late-night lineup, setting a live edition of “The Late Show with Stephen Colbert” to air after the NFL championship game on Feb. 7. The post-Super Bowl slot is prime real estate that network executives have traditionally given to shows that can guarantee a strong performance, or, in more recent years, for a show they have high hopes for and want to expose to an enormous audience, which is traditionally north of 20 million viewers. Corden moved into the “Late Late Show” slot in March following Craig Ferguson’s exit in December. “It’s been a very big year in late night at CBS,” said CBS Entertainment president Glenn Geller. “We’re extremely proud of our two new late night franchises, and we’re thrilled to give Stephen and James this big Super Bowl Sunday showcase.” CBS’ late-night fortunes have improved in the Colbert-Corden era as both shows are drawing a younger audience than their predecessors.

It marks the first time a late-night talk show has been given the post-game slot, which historically has been used to launch new shows, or — more recently — boost established hits. But it also borrows from ABC’s playbook, as that network for several years has aired live episodes of Jimmy Kimmel’s talk show following the Academy Awards. Colbert’s show debuted in September and has received warm reviews but the show trails Jimmy Fallon’s “Tonight Show” in both total viewers and in the 18-to-49 year old demographic important to advertisers. NBC’s “The Tonight Show Starring Jimmy Fallon” has maintained a comfortable lead in the 11:35 p.m. slot over “Late Show” and ABC’s “Jimmy Kimmel Live.” The most-watched post-Super Bowl telecast of the past 10 years was CBS’ premiere of “Undercover Boss,” which averaged 38.7 million viewers in 2010, according to Nielsen.

Late night hosts have rarely been gotten this sort of spotlight. “Jimmy Kimmel Live!” followed an episode of “Alias” on ABC in 2003; and the former CBS late night host Craig Ferguson appeared after an episode of “Criminal Minds,” and the late local news in 2007.

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