Carrie Fisher?s Crazy ?Star Wars? Ride: Cocaine, the Rolling Stones, and That …

8 Dec 2015 | Author: | No comments yet »

Breathe Easy, Jar Jar Binks Won’t Be In ‘Star Wars: The Force Awakens’.

Jar Jar Binks, a goofy amphibious character who irritated many fans in the 1999 film , will not appear in the new movie The Force Awakens, producer Kathleen Kennedy has revealed. Beyond the usual action figures and apparel, the seventh installment in the space franchise (and the first from merchandise-driven Disney) boasts a broader array of branded products than ever before: from Chewbacca Coffee-Mate creamer (Wookiees drink coffee?) and “Star Wars” mascara to $400 designer Death Star shoes and a $4,000 Millennium Falcon bed. “It’s wider and broader and deeper and covers more age ranges and is less gender specific than anything I have ever seen for ‘Star Wars,'” said Steve Sansweet, Lucasfilm’s former director of fan relations and Guinness world record holder for the largest collection of “Star Wars” memorabilia.The first “Star Wars” movie in a decade and the first in 32 years to feature classic characters such as Princess Leia and Chewbacca is so highly anticipated by the franchise’s huge fan base that advertising is arguably unnecessary.As if having a smash-hit musical under his belt didn’t make Lin-Manuel Miranda’s year, the creator of Hamilton has another reason to enjoy 2015 — as J.J. The filmmakers have declined to share much about what audiences will see when Force Awakens opens in cinemas this month, but Kennedy did answer a question at a news conference about what is not in the film.

Binks proved to be one of the most polarizing characters in the franchise after being introduced to audiences in “The Phantom Menace,” with some seeing him as a thinly veiled caricature of black Caribbeans and others cringing every time the Gungan tried to provide comedic relief. Audiences of the new film also won’t see any Ewoks, the furry creatures from 1983’s Return of the Jedi, Kennedy said. “That’s because Harrison insisted on it,” she joked, referring to Harrison Ford, who returns to play Han Solo in Force Awakens. In a new interview, Miranda shared some more details about the sequence, which is a callback to the original Star Wars film in 1977. “The way J.J. told it on The Tonight Show is how it happened,” Miranda told Vulture, confirming that he met Abrams randomly during a matinee of his Broadway show. “I was joking.

International offerings have grown in scope and distinction, too, with local licensees and artisans interpreting the iconic characters for their cultures. Walt Disney Co, which took over Star Wars with its 2012 purchase of Lucasfilm, scrapped the typical Hollywood practice of screening the movie for reporters before they speak with the cast. According to Variety, Abrams told the audience, “All the scenes are actually in the movie,” referencing the now signature post-credit scenes from the hugely successful Marvel franchise.

But last year he did ask Disney’s marketers whether the company needed to spend the more-than-$100 million that is typical of global advertising campaigns for major Hollywood movies, according to people with knowledge of the “Star Wars” marketing plans. In addition to the collector-worthy bottle transformations, Coffee-mate introduces two new limited edition flavors including Chewbacca Spiced Latte and Darth Vader Espresso Chocolate. “Star Wars: The Force Awakens” opens in U.S. theaters on Dec. 18, 2015. Darth Vader, C-3PO, R2-D2 and Boba Fett also got the creamer treatment, and each is a different flavor. (Chewie is spiced latte.) New York’s Ample Hills Creamery introduced two new flavors in “Star Wars” packaging: The Light Side is marshmallow ice cream with crispy clusters, and The Dark Side is dark chocolate with espresso fudge brownies.

Disney declined to say how much it would spend on direct marketing for “The Force Awakens,” but the people familiar with the company’s plans say the outlay will end up being slightly lower than what studios typically put into would-be blockbusters. “Common sense says they should spend on the low end of what you usually spend on a big movie,” said a Hollywood marketing veteran not involved in “Star Wars.” “Anything lower and you’re taking a risk by drawing undue attention” for running such an unorthodox campaign. For some of the year’s most aggressively advertised films, including “Mad Max: Fury Road,” “Mission: Impossible—Rogue Nation” and “Ant-Man,” studios spent about $30 million on television time for each, according to iSpot.

Mad Max will roar back out of the apocalypse while Mad Men rides off into the sunset, rock’s Antichrist Superstar and hip-hop’s Yeezus will rise again. Ad spending is a common topic of discussion in Hollywood, where studios have slashed the amount they pay movie stars, but haven’t been able to reduce their marketing costs. And despite efficient new digital platforms, rarely are producers, executives and other power players behind a movie willing to try something new that could be blamed for a weak box office performance, particularly on a “tentpole” film that cost more than $200 million to produce. As a result, studios regularly spend about $50 million advertising a major release in the U.S. and a little more overseas, with the majority going to TV. According to Boyega, audiences will be glad they did not know more in advance. “I don’t want to spoil it for anyone,” he said. “You’ll thank me later.”

Two weeks ago, it seemed apparent that the AFC belonged to the New England Patriots, and that everyone else was flailing about in a meaningless dance for second place. Across three trailers and 12 TV commercials, it has shown less than six minutes of footage from the two-hour-and-16-minute film, a person involved in the campaign said. There’s a Darth Vader toaster that brands your breakfast bread with the “Star Wars” logo and the aforementioned light-up lightsaber chopsticks, plus an X-Wing knife block and many other household items.

So: Thank you, Patsies, for wetting yourselves in consecutive games – most recently, and in a stupendous surprise, against the craptastic Philadelphia Eagles – and making things ever so interesting in the process. Abrams—about trailers that give away the stories, studios have said revealing plot points and showing the most exciting action scenes is typically the most effective way to draw big audiences. There’s a sizable gap between the aforementioned trio of 10-2s and the AFC’s other “contenders” for the Super Bowl, who by conventional standards wouldn’t seem to have much chance of contending at all. That is why a trailer released last month in Japan and an August commercial for Korean audiences that revealed new plot points became viral Internet hits in the rest of the world. They were forget-the-record good, outgaining the Colts 522 yards to 240 in a display that should’ve reminded everyone of the talent that exists on this squad.

Ben Roethlisberger, still crushing it in his 12th season in the league, completed 24 of 39 passes for 364 yards and four touchdowns, with no interceptions. Brown – as good a player as there is in the NFL – provided the highlight of the night at the conclusion of his glorious punt return, when he launched himself, for reasons understandable only to him, testicles-first into the thankfully padded goalpost stanchion. Two-time Super Bowl winner Roethlisberger, who has missed four games this season due to injury, again showed why he is an elite quarterback regardless of reputation.

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