Cara Delevingne, Willow Smith and Jaden Smith Join the Kardashian-Jenners for …

24 Oct 2015 | Author: | No comments yet »

All Your Favorite People Hung Out And Took Selfies, So You Can See Them From Multiple Angles.

Kim Kardashian West – fresh off her own birthday celebrations – Kourtney Kardashian and Kris, Kylie and Kendall Jenner turned out to represent their famous brood at a birthday party for Balmain designer Olivier Rousteing Friday night.

The Backstreet Boys made an unlikely appearance at the Balmain X H&M fashion show in New York City, where they performed a surprise set at the star-studded event.Balmain creative director Olivier Rousteing threw a birthday celebration in Los Angeles on Friday night, and pretty much every celeb was there to take a selfie. With 1.2 million Instagram followers, he’s one of France’s most connected designers — an accolade that makes him bankable in any business, but especially in the feverishly visual sphere of fashion. Some of them require up to 10 kilos of chocolate and very special care. “Sometimes melting is a problem with the models, they have chocolate all over them afterwards and sometimes the hats melt under the lights.

And by that, I mean several members of the Kardashian-Jenner clan — including Kim, Kourtney and Kris — and by “a selfie,” I mean multiple selfies. The Kardashian-Jenners all wore Balmain, of course, with Kim showing off her baby bump in a body-hugging, sheer black dress, Kourtney opting for a pants-sweater combo and Kylie glamming it up in an intricately detailed white cutout dress. But after the entire line was presented, attendees were treated to a surprise performance by the veteran pop stars, as they took to the stage decked out in tailor-made Balmain for H&M gear.

The famous family are noted fans of Rousteing’s work: They proudly flaunt their membership in the “#BalmainArmy” and rock his designs on red carpets and, in Kendall’s case, runways and ad campaigns. It’s a divide that’s not lost on the talented designer, who’s passionate about filling that gap and plans to do so with his new Balmain collaboration with H&M. The Backstreet Boys performed a short set, featuring their hits “Larger Than Life”, “I Want It That Way” and “Everybody” (Backstreet’s Back), and brought Rousteing back on the stage to praise him for his collection. It was professional dancer and model Naomi Esser’s first time modelling chocolate. “Well I’ve never worn a chocolate dress in my life, it’s a new experience, quite exciting, it smells great. Among those who watched the star-studded fashion show were singer Ne-Yo, racer Lewis Hamilton, Brit Alexa Chung, models Alek Wek and Coco Rocha, singer Ellie Goulding, actress Rosie Huntington-Whiteley, and Jenner’s younger sister Kylie Jenner.

All this just proves that selfies are probably the real documents of people’s raging inner monologues, especially those at glitzy b-day bashes in glamorous spots in LA. The 29-year-old’s fusion of Parisian tailoring and urban street edge (think jewelled bodycon dresses, military jackets, tuxedo blazers, motorcycle jackets and leather pants) has been remixed for H&M customers and will land in some 250 stores globally. “The truth is, there was no hesitation.

For me, it was a dream come true,” says Rousteing of the fashion partnership as he reclines in his chair under a gilt ceiling in Paris’s second arrondissement. “I’ve always dreamt about being part of a collaboration. Entitled ‘Once Upon a Time in the Land of Chocolate’, this year’s show had a fairtytale theme and included creations fit for Dalek-style baddies and chocolate fairies. It’s showing that your vision is important.” Unlike many designers, who are fearful of the nibbling effect that fast fashion can have on bottom lines, Rousteing is unfazed. “I love the high street and being copied,” he smiles, before paraphrasing his favourite Coco Chanel quote: ‘If you are original, be ready to be copied.’ There is nothing wrong with high-street fashion.” And, to prove his point, Rousteing has even managed to get Balmain execs to sign off on the use of its famous logo on H&M T-shirts.

For those who have lusted after the brand’s $250 Balmain Paris tee, Rousteing has created customised versions, stamped with various destinations in place of Paris. “With H&M, we decided to do it with all the countries,” he explains. “There’s Balmain USA, Balmain UK … You’re going to have a Balmain Australia!” Speaking of which, has he ever visited? “I never have, but I’d love to,” Rousteing beams. “Kim [Kardashian] sent me some pictures when she was there [shooting her Vogue Australia cover], and apparently it’s fantastic. I’m so proud to be here tonight and show you that luxury can get into H&M and be part of the stores.” Back in 2011, at the age of just 25, the then unknown Rousteing took over from Balmain head Christophe Decarnin, responsible for reinventing the classic French label’s image, giving it a rock’n‘roll vibe. But we’re not here to talk overseas trips. “‘H&M Balmain nation’ means something,” he continues, back on point. “It means togetherness and that’s really important.” As it turns out, Rousteing is all about inclusiveness. For this collection, the designer has delivered his label’s greatest hits including beaded jackets, sequined dresses, black-and-gold tops and cage heels, all re-created with the retailer’s lower-price magic.

The same sentiment is behind his self-coined “Balmain army” — aka the clique of glamorous women who represent diversity to him, thanks to their ethnicity, personality and body shape. “As a designer, you can’t always dress the same body and still be inspired. The one thing they all have [in common] is being strong, powerful and confident,” he says, referring to the likes of Kim Kardashian, Jourdan Dunn and Rosie Huntington-Whiteley, who’ve all starred in his Balmain ad campaigns. Born in the port city of Bordeaux, he was adopted at age one, then raised by his mother, an optician, and father, a seaport manager, before moving to Paris to study fashion after a brief stint in law school.

The appointment raised eyebrows, but Rousteing’s pop-culture approach, paired with couture-weight craftsmanship, has seen him build the business from strength to strength. Rousteing is philosophical about his Gen-Y way of working. “I think it’s more exciting to talk to my one million followers than my front row,” he says. Now they can have access.” Which brings Rousteing to social media. “It’s the new way of advertising yourself, your brand and creating your crew,” he says, smiling broadly. “Social media is really important because it’s the most honest and sincere way to present your fashion. When they shoot editorial, you don’t know if they are doing it because they loved the show or because they’ve been paid for it. “Instagram is like, ‘I’m just presenting my collection, my fashion, my life, in a really honest way,’” he continues. “You can like it or you can unfollow me.” Rousteing takes a ‘more is more’ approach to his online strategy.

No such luck this time around. “Twenty-five pictures before getting the right one!” he jokes, carefully angling the phone away from embargoed racks of clothes. “Or maybe not 25 … let’s say three or four.” He actually gets it in one, but takes a couple of extras — I suspect one of us isn’t as self-assured in our head tilt and pout. In all seriousness though, social media offered Rousteing a meaningful mode of market research when it came to the H&M collaboration. “I could see what they wanted and I responded to their requests.

After all, Rousteing’s an expert at pearl beading and gold-thread embroidery. “They wanted to stay true to the Balmain DNA and not just get the name,” he says of the retailer capturing the finer details. “They wanted the taste, the depth and the soul of a brand: luxury, couture and quality. When I say quality, we worked so much on every fitting because I wanted to give the best.” “He was involved in every detail,” confirms Ann-Sofie Johansson, H&M’s creative adviser.

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