Bruno Mars in Super Bowl 2016 halftime show again

10 Sep 2015 | Author: | No comments yet »

Bruno Mars asked to headline Super Bowl 50 halftime show: report.

Grammy-winning singer Bruno Mars has been invited back to headline next year’s Super Bowl halftime show after scoring the second-biggest audience in the show’s history two years ago, U.S. media reported on Wednesday.The “Uptown Funk” singer has been asked to headline the Super Bowl 50 halftime show, just two years after his last performance at the NFL championship game, Billboard reports.

Though Janet Jackson’s 2004 “wardrobe malfunction” and MIA’s $16.6m stray middle finger in 2012 have come to define some of the more controversial recent Super Bowl half-time performances, we shouldn’t forget this sponsored spectacle’s humble roots. Mars, whose song “Uptown Funk!” with producer Mark Ronson has been one of the hits of this summer, brought rockers Red Hot Chili Peppers to join him on stage for the halftime show in 2014, drawing 115.3 million viewers. Well, according to Nielsen, his 2014 performance was watched by 115 million viewers, which was a record until Katy Perry beat it with 121 million viewers this year. The NFL has reportedly invited Bruno Mars, with his mind-boggling collection of trilby hats and shirts that don’t seem to button up to the top, to not only perform but also “curate” the show.

Of course, there was also the huge chart success of Uptown Funk – shout out to all the wedding DJs who had to play it this summer – which no doubt cemented the NFL’s choice. Or something more the lines of David Byrne’s Meltdown festival or Jay Z’s Made In America extravaganza, where Mars would help pick his friends and past collaborators as performers?

Although this news all arises from an anonymous source speaking to Billboard, it’s interesting to think about how Mars would make his mark on a viewing audience that usually tips over the 100 million mark. On the surface, a Mars-curated half-time show could pull in anyone from Jerry Lee Lewis and Damian Marley to Pharrell or the current incarnation of the Isley Brothers. But it could just as easily usher in appearances from the likes of Meghan Trainor and Charlie Puth in a sickly sweet doo-wop tribute, or Mumford & Sons – complete with their new amped-up sound. Now that Mars has ascended to another level of fame, he may opt for the populist choice and draft in the happy-clappy acts most likely to please casual music fans and their buffalo wing-eating families. Mars appeals to a broad demographic, from the aunties who dance to Grenade at family parties to the guys who sext Gorilla lyrics with the eggplant emoji.

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