Box Office Top 20: ‘Steve Jobs’ struggles, new films bomb

27 Oct 2015 | Author: | No comments yet »

Box Office Flops: ‘Jem And The Holograms,’ ‘Rock The Kasbah,’ ‘Witch Hunter’ Disappoint.

None of this weekend’s new openers made much of an impact, and one, “Jem and the Holograms,” which made $1.4 million, even got the dubious distinction of having the worst opening ever for a major studio movie released in over 2,000 theaters. The pack of new releases proved to be all out duds, some worse than others, leaving room for holdovers “The Martian” and “Goosebumps” to stay in the top spots with $15.9 and $15.5 million, respectively according to Rentrak estimates Sunday.

The $15 million “Rock the Kasbah” opened in 13th place and earned only $1.5 million, and the expensive Vin Diesel vehicle “The Last Witch Hunter” opened in fourth place with $10.8 million. It cost a reported $70-$80 million to make. “Steve Jobs” also failed to impress in its first weekend in wide release earning only $7.1 million, despite a strong two weekends in limited release, stellar reviews and awards buzz.

Poor performances by the new films allowed “The Martian” to reclaim the top spot at the box office in its fourth weekend in theaters with $15.7 million. The top 20 movies at U.S. and Canadian theaters Friday through Sunday, followed by distribution studio, gross, number of theater locations, average receipts per location, total gross and number of weeks in release, as compiled Monday by Rentrak:

Poor reviews might have sunk “Witch Hunter,” ”Jem” and “Kasbah,” but good reviews couldn’t propel Danny Boyle’s “Steve Jobs” to flashy heights. Universal isn’t disappointed with the expansion numbers and anticipates that “Steve Jobs” will continue to be in the cultural conversation, especially as the awards season kicks off. The low budget “Paranormal Activity: The Ghost Dimension” didn’t do very well either with a franchise low take of $8.2 million from 1,656 screens – over 1,000 fewer than other films in the series. AMC and Cineplex agreed to participate in the model, but others refused to play the movie. “It feels to us really clear that any issues that we had were not related to consumer behavior,” said Megan Colligan, Paramount’s president of worldwide distribution and marketing. “There’re just too many films being released into the marketplace.

Over the past month we’ve had on average at least three new wide release films entering the marketplace every week,” Dergarabedian said. “Audiences, and particularly older audiences for whom these films have great appeal, they’re staying away.

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