Box Office: ‘Mission: Impossible — Rogue Nation’ Tries to Prove Tom Cruise …

29 Jul 2015 | Author: | No comments yet »

‘Mission: Impossible,’ ‘Vacation’ to kick off slower summer month at box office.

In the fifth installment of the two-decade-old series, Cruise clings to the side of an Airbus A400 plane during takeoff, holds his breath under water for six minutes, and rappels down the side of the Vienna Opera House. The box office is shaping up for a slow start in August, with the latest “Mission Impossible” expected to open with modest ticket sales this weekend. “Mission: Impossible – Rogue Nation” will make about $40 million when it plays in about 3,800 locations beginning Friday, according to people familiar with pre-release audience surveys. For part six, he’ll likely have to strap himself to the undercarriage of a ballistic missile and go soaring across the Pyongyang skyline if he wants to top himself. Despite his willingness to risk doing some damage to that beautiful barrel chest, “Mission: Impossible — Rogue Nation” may struggle to bring in crowds.

The action adventure is on pace to open to $40 million, a soft opening considering the franchise’s long history and its hefty $150 million pricetag. “It seems low to me,” said Eric Handler, an analyst with MKM Partners. “People seem to be turning out this summer for good movies, and this is a good movie.” Some analysts think that number could rise to $50 million, particularly given that critics love the film and its elaborate, beautifully constructed setpieces. Other movies coming out this month include Twentieth Century Fox’s superhero film “Fantastic Four,” Meryl Streep comedy-drama “Ricki and the Flash,” STX Entertainment’s thriller “The Gift” and Lionsgate’s “Shaun the Sheep Movie.” “August looks very underwhelming,” said Jeff Bock, senior box office analyst at the tracking firm Exhibitor Relations. “The excitement already feels like it’s faded away from the summer. The films that have made the cut since May include “Avengers: Age of Ultron,” “Jurassic World” and “Minions.” None of the “Mission Impossible” movies have debuted with over $100 million domestically, with most of them averaging about half that. Hoping to get a jump on all the global espionage going down at the multiplexes, Warner Bros. and New Line will launch “Vacation” on Tuesday night. The reboot of the “National Lampoon’s Vacation” series finds Clark Griswald’s son Rusty hellbent on taking his family on a cross-country trek to Wally World.

It’s an R-rated affair, complete with a dip in an excrement-encrusted lake, shots of Chris Hemsworth’s Norse-god-like endowment and the opportunity to see Christina Applegate projectile vomit. In addition to the U.S. and Canada, “Rogue Nation” will open in 40 other countries this weekend, including the U.K., Australia, Mexico and South Korea.

The film, which is being released by Warner Bros.’ New Line Cinema label, is written and directed by Jonathan Goldstein and John Francis, co-writers of the popular summer 2011 comedy “Horrible Bosses.”

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