Box Office: ‘Hotel Transylvania 2′ Breaks September Record With $47.5 Million …

27 Sep 2015 | Author: | No comments yet »

‘Hotel Transylvania 2′ estimated to mint $45 mn.

Fueled by families hungry for kid-friendly fare, Sony’s Hotel Transylvania 2 bit off the top September opening of all time with a North American debut of $47.5 million.Sony’s “Hotel Transylvania 2” is outpacing its box office competition, the studio’s conservative projections for the sequel and the original film’s opening weekend numbers — the animated sequel looks poised to rake in upwards of $46 million in its first weekend.Columbia Pictures’ sequel to the 2012 original features the voices of Adam Sandler, Selena Gomez, Andy Samberg and Kevin James, and has been projected to bring in $32 million to $37 million during its opening weekend, with some industry estimates running as high as $45.5 million.

The CGI sequel capitalizes on a marketplace that hasn’t seen anything directly aimed at kids since Minions and takes in $13.2 million on Friday, a little bit stronger opening day than the $10.9 million Hotel Transylvania took in on this weekend in 2012.This time around, greater attention has been paid to story and character development (while scaling back on all the sight gags) and the substantial results give the ample voice cast and returning director Genndy Tartakovsky more to sink their teeth into, with pleasing results.

It hasn’t fared well with critics, however, and one of the more generous reviews came from Charles Solomon, writing for The Times, who called it “more sentimental and less raunchy” than the original, while suggesting that Genndy Tartakovsky “is a talented director [who] deserves a more interesting assignment than trying to wring laughs out of bodily function jokes.” The first “Hotel Transylvania” brought in $43 million on its first weekend. Sony Animation’s 3D CGI comedy knocked “Maze Runner: The Scorch Trials” out of the tops spot and three other wide openers — the Robert De Niro-Anne Hathaway comedy “The Intern,” the mountain climbing saga “Everest” and the cannibal horror film “The Green Inferno” — didn’t have a ghost of a chance.

Jake Gyllenhaal, Josh Brolin and Jason Clarke star in the mountaineering adventure, which opened wide Friday after opening exclusively in Imax and large-format locations to $7 million last weekend. Director Nancy Meyers’ comedy The Intern, starring Anne Hathaway and Robert DeNiro, opened in the No. 2 slot with $18.2 million from 3,305 theaters. That’s a solid swing for the filmmaker and Warners Bros., considering Meyers’ films target older adults, who don’t rush out on opening weekend but tend to deliver a long run.

The big weekend for “Hotel” will set a new record for a September opening, as well as a new record for Sony Pictures Animation’s best opening ever. Eli Roth‘s low-budget chiller”Green Inferno” managed $3.5 million and Lionsgate’s drug war thriller Sicario” impressed with a strong second-week expansion.

The strong showing by ‘Hotel Transylvania 2,” directed by Genndy Tartakovsky, comes at a great time for distributor Sony Pictures and Adam Sandler, who provided the pipes for the Count Dracula character that runs the film’s resort for monsters. And some analyst think the film could finish with as much as $50M by the end of its debut weekend. “Hotel Transylvania 2“, a Sony release, is rated PG by the Motion Picture Association of America for “some scary images, action and rude humor”.

It’s the biggest opening ever for the comic actor, who has been battling a slump at the box office and whose last film “Pixels” disappointed for Sony this summer. Everything seems to be changing for the better at Hotel Transylvania… As if to prepare us for Knock Knock in a couple of weeks, this weekend we get an Eli Roth horror film that has been on the shelf for a couple years. So far, its not looking good, as the first movie hes been making as a part of the deal, called Ridiculous Six is already creating controversy for being racially insensitive to Native Americans. Universal’s action thriller “Everest” finished Friday just a hair behind “Scorch Trials” with $4 million, pacing for a weekend total of $12 million from 3,006 locations. It gives Sony, which is still recovering from last fall’s catastrophic computer hack, its third No. movie in the last four weeks after the low-budget Christian film “War Room” and thriller “The Perfect Guy” connected earlier.

Also opening this weekend was Eli Roth’s The Green Inferno, which is being released via Blumhouse’s new label BH Tilt, which hopes to avoid a big marketing spend by opening genre fare in targeted theaters. We tried something new, got close to our goal and are excited to analyze the results and apply what we learn to the next movies under this model,” said John Hegeman, who oversaw the marketing campaign for BH tilt.

At the specialty box office, Denis Villeneuve’s acclaimed crime-thriller Sicario continued to score as it expanded into a total of 59 theaters in its sophomore outing. Edward Zwick’s Pawn Sacrifice, starring Tobey Maguire as chess champion Bobby Fischer and Liev Schreiber as his Russian rival, Boris Spassky, likewise expanding in its second weekend, but far more aggressively.

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