Box Office – Did Poltergeist Rise from the Dead this Memorial Day Weekend?

25 May 2015 | Author: | No comments yet »

Box office report: Tomorrowland leads slow Memorial Day weekend.

There weren’t as many fireworks at the Memorial Day weekend box office this year as newcomer Tomorrowland disappointed with a $32.2 million (Dh118 million) debut.Disney’s sci fi-adventure film Tomorrowland opened to an estimated three-day total of $32.2 million, and estimates have it on track to bring in about $41 million through tomorrow.

Three-day total ticket sales were about $151 million, a decline from a year earlier when they tallied $186.7 million and much less than 2013’s “Fast & Furious 6”-fueled record take of $254.6 million, said researcher Rentrak Corp. This marks the first year since 2012 that the long weekend hasn’t seen a film open with $100 million in domestic ticket sales. “Tomorrowland,” its name culled from Disney theme parks, collected $32.2 million in the U.S and Canada, according to data from Rentrak. The film’s Friday-Sunday gross was estimated at $32.2 million, giving it a narrow lead over “Pitch Perfect 2.” That Universal Pictures film, now in its second weekend, was tracking at $30.3 million through Sunday. The musical comedy about an all-female a cappella group is coming off a mighty debut weekend in which it grossed $69.2 million, besting the entire $65-million domestic theatrical run of the original “Pitch Perfect.” The sequel crossed the $100-million threshold this weekend and was on target for a four-day total of $37.9 million. The film has grossed an additional $61.7 million in foreign markets. “Tomorrowland,” which stars George Clooney and relative newcomer Britt Robertson, opened in nearly 4,000 theaters.

In “Tomorrowland,” Clooney plays a former boy genius Frank Walker, who has become jaded and disillusioned until he meets Casey Newton, played by Britt Robertson. Filmgoers have graded the film a B, according to audience polling service CinemaScore, while reviews have been decidedly mixed; the movie received a 50% positive rating on Rotten Tomatoes. Newton, the daughter of a NASA engineer who is about to be fired now that the space program has been all but shut down, teams up with Walker to unearth the secrets of “Tomorrowland” Two-time Oscar winner Brad Bird, writer and director of “The Incredibles” and “Ratatouille,” co-wrote and directed the movie. “Lost” co-creator Damon Lindelof co-wrote the screenplay with Bird. “‘Tomorrowland’ has a tendency to feel out of control, a film that is finally more ambitious than accomplished,” Kenneth Turan wrote in the Los Angeles Times. Inspired by the themed land inside Disney’s theme parks, as well as Walt Disney’s promising vision of a technologically enhanced future, “Tomorrowland” had been cloaked in secrecy prior to its release. Disney distribution chief Dave Hollis predicted that the film would pick up steam as schools let out, noting it is the only PG-rated release in the month of May. “The trade off when you’re taking a bit of a chance on a new piece of [intellectual property] is that… it takes audiences a little longer to find a film,” he said, adding, “This one is going to find its audience.” Tomorrowland appears to have been dinted by middling reviews and an overly secretive marketing campaign that left too many plot details under wraps.

Even so, Disney is enjoying a strong start to the summer movie season with more than $1 billion in sales from “Avengers: Age of Ultron” and will release Pixar’s “Inside Out” next month. “Pitch Perfect 2” marks the return of Anna Kendrick and Rebel Wilson as part of an a cappella ensemble, the Barden Bellas, that’s trying to regain its status after a humiliating performance. The film’s opening weekend crowd was 51 per cent male, with adults making up 61 per cent of ticket-buyers and families comprising 30 per cent of customers. Last year, Bryan Singer’s “X-Men: Days of Future Past” debuted with $110.6 million domestically, making it fifth-biggest opening for the holiday weekend. Hollis said consumers initially seemed to respond to marketing materials that teased the film’s plot elements while keeping plot information close to the chest, but the studio would comb over exit data to see if the strategy backfired. The weekend’s other new wide release, Poltergeist, pulled in $23 million from 3,240 locations for the three days and will make roughly $27.7 million for its first four days.

Still, with a budget of $150 million, plus promotion and marketing costs, the apocalyptic adventure has a lot of ground left to cover before it pushes into the black.

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