Bieber tops One Direction on Billboard chart, but Adele on the horizon

24 Nov 2015 | Author: | No comments yet »

Bieber tops One Direction on Billboard chart, but Adele on the horizon.

LOS ANGELES – Canadian pop star Justin Bieber edged out British boy band One Direction in a battle to the top of the U.S. Both acts released albums on Nov. 13, but “Purpose” sold roughly 522,000 copies in the U.S. in its first week, while One Direction’s “Made in the A.M.” sold 402,000 copies during that time, according to Nielsen.Pissing off the fans, the 21-year-old Justin Bieber showed up at the award show in a vintage ‘Nirvana’ shirt with ripped jeans and seeing this, fans said the band’s legacy was ruined forever, E! Justin Bieber’s Purpose album officially had the best sales week of 2015, despite the fact that it was up against superstar foursome One Direction, whose album Made in the A.M. was released the same day.

To get the word out about Bieber’s Purpose, the singer recruited celebrities to promote his singles on Instagram, performed in a number of award shows (starting with the VMAs and leading up to this weekend’s AMAs) and went on the talk-show circuit (which included memorable appearances on Ellen, The Tonight Show and The Late Late Show.) Sure, 1D did some of that, but not to the same level: While Bieber was on Ellen for a fun week straight, 1D was just on for an awkward game of Never Have I Ever. Another wrote, “Justin Bieber doesn’t have the right to wear a Nirvana shirt”, while the other tweeted, “Justine bieber wearing a nirvana shirt ?? he probably can’t even name a nirvana song. As Billboard reports, the Beatles had 14 simultaneous hits during the week of April 11, 1964 while Drake matched their number on March 7 and October 17 this year. Bieber has been involved in a string of public-relations flubs, making him “kind of the underdog,” his manager, Scooter Braun said, compared with One Direction.

On the Digital Songs chart, which measures online download sales, Adele’s heartbreak ballad “Hello” held onto the top spot with another 327,000 copies sold this week. Meanwhile, Bieber dropped 17 mostly dance-focused videos (not including the original Where Are U Now video with Diplo and Skrillex, but including lyric videos), 11 of which just dropped the weekend of his album release. As album sales have dropped drastically due to the rise in online streaming, it’s increasingly rare for an artist to top 1 million copies sold in the first week. Rapper Logic’s “Incredible True Story” debuted at No. 3, rapper Jeezy’s “Church In These Streets” at No. 4 and country artist Chris Young’s “I’m Comin’ Over” at No. 5.

But first-week album sales remain a statistic that artists and record companies love to boast about, and many are getting creative about how they boost the numbers. Bieber also used a partnership with Lyft to sell copies of the new album to customers who set the ride-sharing app to “Bieber mode.” Starting the day before the album’s release date, users could opt to receive the album with any ride costing $5 or more.

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