Beyond Star Wars: A Winter-Movie Preview

23 Nov 2015 | Author: | No comments yet »

Google lets you choose the light side or the dark side with this Star Wars redesign.

It seems light years since JJ Abrams’s announcement last month that the third full trailer would be the last we’d see of Star Wars: The Force Awakens until its official release on December 17. Abrams and the Star Wars team top their Comic-Con musical mic drop, a.k.a. that pop-up concert that saw cosplayers waving their toy-lightsaber candles in the wind? But, like all Jedi before them, users must choose whether they want to join the light or dark sides of the Force—the hokey religion that comes with ancient weapons that are no match for a good blaster. The latest of these – which is 30 seconds long – continues Abrams’s strategy of extending known shots at the edges with small details, giving us context for what what we’ve seen and making us appreciate it from a new angle.

Google announced in a blog post today (Nov. 23) that a group of engineers, suffering from a severe case of arrested development, had used their technical prowess to refit a range of apps, including Google Maps, Gmail, YouTube, Search and even Android Wear, with Star Wars details. There is more evidence of the dogfight on Starkiller Base – the ice world where the First Order have their headquarters – with a squadron of Resistance X-Wings lead by Oscar Isaac’s Poe Dameron. The Grammy-winning a cappella group took the American Music Awards’ stage Sunday night looking like they came straight out off a Star Wars–inspired Vivienne Westwood fashion show.

Two new characters from “Blue Squadron” are glimpsed obeying Dameron’s orders: a female pilot who could well be Jessika Pava, rumoured to be played by actress Jessica Henwick, and an alien of possibly Sullustan descent, referencing Nien Numb who attacked the second Death Star in Return of the Jedi. Though their previous viral hits include that catchy Frozen tune and Beyoncé’s musical library, they went word-less in their renditions of classic theme songs from a galaxy far, far away. If you choose the light side, the progress bar on YouTube becomes a lightsaber; the pegman in Google Maps becomes a little Rebel pilot, and the location marker is now an X-Wing.

A shot leading into existing footage of the Resistance crafts darting between TIE Fighters shows what could possibly by the black X-Wing – which we presume is flown by Dameron as the leader of the “Black Squadron” – as spotted on the set of the film in 2014. Google didn’t list out every little change that it’s made to its services, so it’s likely that more will pop up as more people try out the Star Wars-branded web. Though it seemed like he didn’t really know about Pentatonix, given that he stumbled over their name, they lived up to his introduction: the music was, indeed, something we’ve “never heard before.” Backed by a full orchestra, Pentatonix performed the “Imperial March,” Luke Skywalker’s theme, and, of course, the franchise’s signature melody.

Here we see him looking up in semi-comic alarm and gargling as First Order aircrafts pass over the forest in which Rey is hiding, again fleshing out an existing clip. Google wasn’t immediately available to comment on how many Star Wars events it’s added, or when the promotion will end, but it’s possible that you’ll be receiving event alerts for movies that come out long after you’re dead.

While Google wasn’t available to confirm that this chart was live-tracking signups, it does seem that the general internet population worryingly favors the dark over the light.

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