ASAP Yams, Creative Force in Hip-Hop, Dies at 26

20 Jan 2015 | Author: | No comments yet »

A$AP Mob Founder A$AP Yams Dead at 26.

ASAP Yams, the hip-hop executive who helped start the career of ASAP Rocky, the popular Harlem rapper whose 2013 studio album, “Long.Live.ASAP,” debuted at No. 1 on the Billboard album chart, has died. The official Twitter account for A$AP Mob posted the message RIP @ASAPYAMS today at 1.14pm and fellow member A$AP Rocky shared a snap of Yams on his Instagram with the touching caption: “R.I.P YAMS, I LOVE YOU BROTHER.” Yams, real name Steven Rogriguez grew up in Harlem and founded the Mob with fellow New Yorkers ASAP Bari and A$AP Illz in 2007.Yams ran a popular hip hop blog before founding A$AP Mob, a collective that now includes rappers like A$AP Ferg and A$AP Rocky. “Yams is the hip-hop encyclopedia,” Rocky told New York Times for a 2013 profile on Yams. “He’s no joke.

That’s one person I can’t front on when it comes to music.” A$AP Mob members have been posting tributes to Yams online since news of his death broke, including one from Ferg that addresses Yams directly: “You were the brilliant mind, you put us on Game, you changed our lives,” he said in a Tumblr post. “You changed my life, you changed the world.” Other big names in hip hop like Russell Simmons and Drake have also posted condolences, and fans are remembering Yams by retweeting some of his funnier tweets under the #YamsTweets hashtag. ASAP Yams, whose real name was Steven Rodriguez, was a co-owner of the ASAP Worldwide label and a founder of the ASAP Mob collective of rappers, producers, video directors and fashion designers, many of whom also carry the ASAP name, including the rapper ASAP Ferg. While cause of death and other details remain unknown, nearly every member of the A$AP Mob, the Harlem hip-hop collective that Yams established and helped bring to prominence, have taken to social media to mourn their founder. “You will be missed Bro. Those stories are now rescued, amplified and recontextualized by a new wave of agents who are fluent in the past, and who use it to build a more creative future.

The pair met in 2008 through mutual friends and worked together in the studio to create Rocky’s sound. “As one of the creative forces behind ASAP Worldwide, Yams’ vision, humor and dedication to the members of ASAP Mob will always be remembered,” the statement said. He will be truly missed.” “A.S.A.P YAMS should be remembered as a leader, an innovator and most importantly as an important part of NYC youth culture,” Azealia Banks tweeted. We wanted to come in the game with our own wave.” “I got to chill,” A$AP Yams admitted two years before his death. “It’s not a good look up there in the office.

Born Steven Rodriguez, he was an owner of ASAP Worldwide records, and the creative force behind the rise of the Harlem rapper ASAP Rocky, one of hip-hop’s most promising young stars. His blog RNT — the full title can’t be printed — was an early warning system for emerging hip-hop that was both stylish and rugged, from all corners of the country.

We extend our heartfelt condolences to his family and friends.” As BET notes, Yams had struggled with drug addiction in recent years, particularly codeine and Xanax, but the A$AP mogul entered a rehab facility in July 2014 to curb his habit. He helped set the blueprint for contemporary polyglot hip-hop taste, taking cues from the traditions of New York, Los Angeles, the Midwest and the South.

I spent time with Yams in 2012, just before the release of Rocky’s debut, “Long.Live.ASAP” (Polo Grounds/RCA), as part of a series on behind-the-scenes forces in the music industry. Unlike other people I spoke with, Yams played a role that was misty; he was, he said with characteristic cheek, a “spirit guide.” At that time, New York hip-hop was, for all intents and purposes, stagnant, in thrall to its younger self and looking backward, not forward. Yams rightly understood that was quicksand to be avoided. “People can say anything they want about Rocky, talking about, ‘Oh, he sounds like he’s from here, he sounds like he’s from there,’ ” Yams told me. “I don’t care what nobody says. He helped shape the taste of a generation, be it the rappers and producers he was working with through ASAP Worldwide or his own fledgling Yamborghini Records imprint, or the thousands of readers who hung on his every word and recommendation.

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