Apple Music’s woman problem: Jimmy Iovine teaches a master class in how not to …

20 Nov 2015 | Author: | No comments yet »

Apple Music’s Jimmy Iovine apologises after saying women need help finding music for when they’re ‘talking about boys’.

Jimmy Iovine, head of Apple’s streaming music service, has apologized after comments he made in a TV interview were criticized as sexist. “I could have chosen my words better,” the Apple Music honcho said in a statement.Explaining the premise behind the video, Iovine said: “Women find it very difficult at times, some women, to find music and this helps make it easier with playlists curated by real people, not just algorithms.” Iovine continued: “Girls are sitting around talking about boys, or complaining about boys when they have their heart broken or whatever, and you need music for that right?” “Our new ad focuses on women, which is why I answered the way I did, but of course the same applies equally for men.Jimmy Iovine, the co-founder of Beats Music with Dr Dre and now an executive on Apple Music, has issued an apology after suggesting that women find it difficult to discover new music. Like any other love affair, there’s that first attention-grabbing moment — maybe a heartbreaking violin introduction — or a lyric you can’t get out of your mind.

An album can become a best friend to get you through a breakup (I’m looking at you, The National), offering sound and solace like rain drops on a window. What’s even more depressing in that the Apple chief was on the show to talk about a new ad campaign featuring powerful women Kerry Washington, Mary J Blige and Empire star Taraji P Henson – and presumably designed to actually appeal to a female audience. While I remember the romantic sentiments involved in mixtape making back in high school with wistful nostalgia, it’s not really something I value much anymore.

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