Apple Music signs 11 million up to free trial in first five weeks

6 Aug 2015 | Author: | No comments yet »

Apple Music Clocks More Than 11 Million Trial Customers.

Tech titan Apple said 11 million users have registered for the free trial of the Apple Music streaming service since its June 30 launch — although how many of those stick around as paying subs is an open question.

Of those 11 million, about 2 million have taken the $15-per-month “family plan,” which allows access to up to six users, Apple SVP Internet software and services Eddie Cue said in an interview with USA Today. Apple Music launched with a free three-month trial membership, so millions of those who have opted to try out the service may ultimately not end up paying for it.

Elsewhere, French rival Deezer claims six million paying users worldwide (in addition to 10 million free users), while JayZ’s Tidal has less than one million paying customers. Cue also revealed that two million of Apple Music’s activated users opted for its more expensive family plan, but, again, these are people using the service without charge for now. He added that the company saw “particular momentum in China.” To date, Apple says it has paid app publishers $33 billion; at the end of 2014, it had paid out $25 billion to App Store partners. Apple’s variable international pricing — the service is as cheap as $2 per month India — gives it a shot hitting some kind of scale, although in some markets the quality of the upcoming Android app (yes, Apple Music will be on Android) will be important for mainstream audiences, but the lack of a free tier — which competitors do offer — could restrict adoption.

The sell-off indicates investor concern about potential slowing iPhone sales as well as worries about China’s economy. (That’s likely why Cue touted App Store “momentum” in the world’s most populous nation.)

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