Apple Music Has More Than 11 Million Members

6 Aug 2015 | Author: | No comments yet »

Apple Music Attracts 11 Million Users in Trial Period, Executive Says.

Apple Music, the company’s new streaming service, attracted 11 million people for its trial period in a little more than a month, a top executive said. The executive, Eddy Cue, gave the number in an interview with USA Today published online late Wednesday, saying he was “thrilled” with the results. Eddy Cue, Apple’s senior vice president of Internet software and services, told USA Today that nearly 2 million opted for the more lucrative family plan. Unlike streaming leader Spotify and similar services, Apple doesn’t offer a free on-demand tier — bowing to pressure from the major records labels and reigning pop princess Taylor Swift.

In an earnings call with investors last month, Tim Cook, Apple’s chief executive, said only that “millions and millions” of people had signed up for the new service. Its 11 million users immediately makes Apple Music a major destination for online music; Spotify, its biggest competitor as a subscription outlet, has 75 million users, 20 million of whom pay, and has been in operation for seven years.

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