Apple Music: Apple’s music streaming service launching today

30 Jun 2015 | Author: | No comments yet »

All you need to know about Apple Music.

New Delhi: Apple’s debut music streaming service, Apple Music, is going live today. The three-month trial of Apple Music also includes access to Beats One, a 24-hour digital radio station that Apple recently poached Zane Lowe from the BBC to helm.Apple’s answer to music streaming debuts today, as the global tech company attempts to leverage its entertainment clout in the booming on-demand music business. Apple Music will combine on-demand access to the 30 million songs in the iTunes music library with a live, global Internet radio broadcast and a music-themed social network. Its revamped Beats 1 global radio broadcast, available for free, will headline a ‘curated’ lineup of Internet radio stations available in 100 countries, Apple said.

The service will also give artists a forum called ‘Connect’ to allow them to interact with fans by releasing demos, playlists, soundbites, videos and songs. The 24-hour programme broadcast live from New York, London and Los Angeles will feature influential British DJ Zane Lowe, formerly of the BBC’s Radio One.

Apple is billing its subscription-only Connect social media network as a kind of virtual backstage pass, where artistes post personal reflections and work-in-progress, and fans can interact with them directly. Apple is going up against established streaming rivals including Spotify and Pandora, cribbing from their most popular features to create its first new music service since iTunes in 2001. Apple recently got into controversy when singer Taylor Swift threatened to pull out her hit album ‘1989’ from streaming services, including Apple Music, over payment to artists. Second, “Connect” is the new social media aspect of Apple Music,where artists can share songs directly with fans, give them a peek into various stages of the songwriting process, and even communicate directly.

More than 79 million people per month tuned into Pandora’s ‘personalised’ Internet radio, according to the company’s April 2015 financial returns. But the world’s most valuable company is betting its high profile and entertainment-world credentials will help Apple Music stand out from the crowd. Spotify has said it keeps 30% of subscription fees, with the rest of the cash going to record labels who will take their cut before passing the rest directly onto the musicians and their management teams.

The service got an early visibility boost on June 21 when pop singer-songwriter Taylor Swift scolded, then forgave its executives in a one-day spat over royalties.

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