Amazon’s ‘Nazi’ ads pulled from New York subway

26 Nov 2015 | Author: | No comments yet »

Amazon: Sorry, Putting Nazi Symbols on the Subway Was a Bad Call.

The imagery is part of an advertising campaign by Amazon to promote its new TV series, The Man in the High Castle, with the ads currently appearing on buses, subway trains and online.Following a vicious backlash from the patrons of the New York City subway, e-commerce giant Amazon seems to have realized that plastering dystopian Nazi imagery across MTA cars was maybe kinda sorta a bad idea.

The plot line of the show involves the ‘Axis Powers’ — Germany, Italy and Japan — defeating the allies in World War II, resulting in modern America being ruled by Nazi Germany and imperial Japan. Twitter user BlackPete said: “I get that they’re promoting a TV show, but that subway car decked out in Nazi German and Imperial Japanese imagery really creeps me out.” The Metropolitan Transportation Authority (MTA) said it had reviewed the ad and “determined it does not violate any of the content-neutral ad standards that our board adopted earlier this year”, spokesperson Adam Lisberg told New York Magazine. “Creative advertising people are always coming up with new ways to get attention for their products. Andrew Cuomo. “The shuttle train with the wrapped ad for the show was pulled from service after this evening’s rush hour, and the ad will be removed. ‎Please note that this afternoon, Gov. The campaign covered subway benches in American flags whose fifty stars have been swapped out for a Nazi coat of arms, as well as a variation of the Rising Sun flag of Imperial Japan, retouched with American colors.

This morning, a Variety report quoted MTA spokesperson Kevin Ortiz saying that “Amazon has just decided to pull the ads.” Between offending millions of New Yorkers and successfully sending a rocket to the edge of space and back this morning, it’s been a tumultuous week for Jeff Bezos. Within the show, there is a context where you see why [they’re used], but just to put them out like that without the context was unfortunate.” In fact, the series has faced public consternation before, while filming in Seattle, especially when it came to dressing sets, because locations and companies refused to display the symbols. Much of the Nazi imagery had to be added using visual effects: a rocket that appears in the pilot was initially going to be a dressed-up Boeing jet, but the company refused to allow production to paint a swastika on it. Like ‘Transparent’ and the movie ‘Chi-Raq,’ stories that society cares about often touch on important, thought-provoking topics,” the statement said. “We will continue to bring this kind of storytelling to our customers.”

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