Amazon Takes Very Low Road With Its ‘High Castle’ Promo

25 Nov 2015 | Author: | No comments yet »

Amazon Coated NYC Subways With Nazi Memorabilia, And New Yorkers Are Pissed.

Amazon placed Nazi and Imperial Japan propaganda ads all over New York City buses and trains to bring attention to their film adaptation of the Science Fiction novel “The Man In The High Castle.” But, the ads are directing a wave of disgust and rage toward Amazon, Mashable reported Nov. 23. “The Man In The High Castle,” is an alternative history film that envisages the Axis Powers winning World War II and partitioning the United States into sections in which both Japan and Germany control. NEW YORK (CBSNewYork) — Mayor Bill de Blasio believes Amazon should remove what he calls “offensive” subway ads for the company’s new television series. The film then explores what American life would be like under fascist rule. (RELATED: Who Is The Poop Nazi? [UPDATED]) Amazon, who just released the episodes for the first season Nov. 20, attempted to draw interest in the show by covering NYC public transportation in Nazi advertising, but the backlash from the public was swift. (RELATED: Adolf Hitler’s Manifesto ‘Mein Kampf’ To Return To German Bookstores) Content created by The Daily Caller News Foundation is available without charge to any eligible news publisher that can provide a large audience. Even the seats have been covered with flag designs to represent the two sections of the show’s alternate version of America, in which one side is controlled by Nazi Germany and another by Imperial Japan. Twitter user BlackPete said: “I get that they’re promoting a TV show, but that subway car decked out in Nazi German and Imperial Japanese imagery really creeps me out.” The Metropolitan Transportation Authority (MTA) said it had reviewed the ad and “determined it does not violate any of the content-neutral ad standards that our board adopted earlier this year”, spokesperson Adam Lisberg told New York Magazine. “Creative advertising people are always coming up with new ways to get attention for their products.

The T’s new policy is very similar to New York’s in defining political messaging, as both ban ads that advocate “an opinion, position or viewpoint” about “economic, political, moral, religious, or social issues.” Both policies also use almost identical language in banning any ad that “demeans or disparages an individual or group of individuals,” which apparently was not triggered by the Amazon ad in New York. Tobak said she knew right away it was promoting the series, but she still finds the ads inappropriate. “They should go back and look at history and understand why this is something the average subway rider would prefer not to be dealing with,” Tobak told WCBS 880’s Alex Silverman. “Plastering the subway car with Nazi insignia struck me as inappropriate.” “To advertise the insignias of extremist political philosophies on public mass transit is just not the right thing to do and it’s certainly not appropriate,” he told 1010 WINS. But that change did not lessen the disturbing effect of being reminded of Hitler’s reign on a train, the mode of transportation most closely linked to his worst crimes. “Our concern is the Nazi imagery is being used as part of this ad campaign comes without any context,” said Evan Bernstein, New York regional director of the Anti-Defamation League. “On the television program, which explains this is the notion of an America controlled by Hitler, you get that context. The MBTA did not respond to a question about whether its new ad policy would allow for a train to be decked with Nazi symbolism if used for entertainment purposes. We aim to eliminate shame, empowering women and girls around the world.” Outfront claimed the MTA initially told them the ads, featuring women in modest undergarments and the straightforward message that the products are “for women with periods,” were “inappropriate” and “suggestive.” This sudden attack of primness from the MTA was viewed as rather questionable, especially by New Yorkers who’ve seen ads featuring “beach body ready” bikini girls, sexy beast augmentation ads, and entire subway cars plastered with lingerie-clad models.

On the train . . . a Nazi symbol is viscerally offensive.” The show, which became available for streaming last week, is based on a story by sci-fi novelist Philip K. The T moved to ban political messaging amid a firestorm over an ad from the Palestine Advocacy Project blaming Israel’s military for the death of Palestinian children. A week later, the MTA approved the ads, even though MTA boss Thomas Prendergast admitted “On a personal level, I just found parts of those ads offensive, other parts not offensive.” MTA Transportation Commissioner Polly Trottenberg, meanwhile, grumpily added, “There’s a level at which people want to have ads that aren’t going to offend their sensibilities. The fact that the flag is spread across the seats only compounds the effect.” “This ad campaign has a feel of exploiting things that are so sensitive to so many people. We’re not saying that people don’t have a right to express themselves,” Bernstein added. “We’re just saying that it has a level of insensitivity.

On the shuttle train ads, an American flag has been revamped to bear a Reichsadler eagle, and an Imperial Japanese sun has been tweaked to a red, white and blue design. For them the seats opposite the Nazi insignias might be just as jarring.” The response on social media has been equally unenthused, with Buzzfeed writer Miriam Elder asking, “What Jew ~hasn’t~ wanted to commute to work in a Nazi train car?” and Ron Hogan noting, “Apparently, as long as it’s for ‘entertainment,’ & not ‘political,’ you can cover a NYC subway car in Nazi insignia.” With a few notable exceptions, we’re reasonably on the ball here in the Big Apple.

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