Amazon Prime Is Offering a Steep Discount to Celebrate Transparent’s Emmy Wins

23 Sep 2015 | Author: | No comments yet »

Amazon Celebrates Emmy Wins With $67 Prime Deal.

Fresh off its five Emmy award wins over the weekend, Amazon is marking the occasion by scything the cost of its annual Prime membership by a third — from $99 to $67– but only for 24 hours. The Internet giant scooped up awards for Transparent, a U.S. comedy-drama from Amazon Vaults, the Amazon arm that produces original TV shows, movies, and more.

Discounts have been offered for Amazon Prime in the past, even though the retail giant has tightened up restrictions to who can access the service in recent months. The discount is celebrating Amazon’s five wins, including Best Actor and Best Director for Amazon’s original series , at the 67th Primetime Emmy Awards on Sunday night—hence the $67 price tag. “This has been an incredibly exciting year—with the Golden Globes wins in January and now twelve nominations and five Primetime Emmy wins. The $32 Prime discount kicks off at 12:00 am (ET) on Friday, September 25 and ends at 23:59 (PT) the same day, giving you around 27 hours to take advantage of this offer. Amazon Prime includes free two-day shipping on more than 20 million items on Amazon’s marketplace, same-day delivery on some items, and access to streamed songs, movies, and TV shows. It’s also worth noting here that it’s only open to new subscribers in the U.S. and U.K., and that after a year the price will be bumped up to the standard $99.

Amazon and Netflix have been going head-to-head in the online video streaming wars, but the big differentiators seem to increasingly hinge on original content. At this past week’s Emmy Awards, Amazon took home five Emmys, thanks to big wins from its original series ‘Transparent.’ Amazon also was able to bring home more awards compared to its streaming rival Netflix NFLX -1.82% , which won four Emmys. It’s also a big improvement from last year performance, when Amazon’s streaming video service received zero Emmy nominations, compared with 31 for Netflix.

Amazon Prime members will now get The Washington Post (which Amazon CEO Jeff Bezos owns) for free for six months, as well as a reduced rate on a full subscription. Earlier this year, Amazon signed up the former Top Gear presenters for a new car show exclusive to Amazon Prime, reportedly paying $250 million in the process.

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