Amazon cuts price of Prime subscription but for one day only

23 Sep 2015 | Author: | No comments yet »

Amazon Celebrates Emmy Wins With $67 Prime Deal.

NEW YORK (AP) — Amazon is cutting the price of its $99 annual Prime membership program to $67 on Friday for new members to celebrate its original series “Transparent” winning 5 Emmys at the 67th Annual Primetime Emmy Awards. “Transparent” debuted in 2014 and stars Jeffrey Tambor as a transgender parent. Amazon is always looking for ways to boost the numbers of Amazon Prime customers, whether that’s by holding a Black Friday-like “Prime Day” sales event or bundling in subscriptions alongside Amazon hardware, as it attempted with the launch of its own Fire Phone devices. The Internet giant scooped up awards for Transparent, a U.S. comedy-drama from Amazon Vaults, the Amazon arm that produces original TV shows, movies, and more. This morning, the online retailer has a new gimmick – its dropping the price for Amazon Prime to just $67 in a one-day sale starting on Friday, September 25th at 12:01 AM ET, and ending at 11:59 PM PT. Amazon’s Original Series “Transparent” saw its star Jeffrey Tambor taking home the trophy for Outstanding Lead Actor in a Comedy Series, while “Transparent” creator Jill Soloway won for Outstanding Directing for a Comedy Series.

We are thrilled to celebrate with our customers by offering a Prime discount,” Michael Paull, Vice President of Digital Video for Amazon, said in a statement. “Congratulations again to Jill Soloway, Jeffrey Tambor, and the cast and crew of Transparent for making such a beautiful show, and to our customers—enjoy!” Amazon Prime offers customers free two-day shipping on more than 20 million items, along with access to the company’s Prime Instant Video streaming service where the series Transparent airs. It’s also worth noting here that it’s only open to new subscribers in the U.S. and U.K., and that after a year the price will be bumped up to the standard $99. Amazon and Netflix have been going head-to-head in the online video streaming wars, but the big differentiators seem to increasingly hinge on original content.

However, the first was a Daytime Emmy win for “Tumble Leaf,” which scored five trophies, including Outstanding Preschool Children’s Animated Program. Earlier this year, Amazon signed up the former Top Gear presenters for a new car show exclusive to Amazon Prime, reportedly paying $250 million in the process.

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