Alfonso Ribeiro Is the New America’s Funniest Home Videos Host

21 May 2015 | Author: | No comments yet »

Eat KFC and text without getting your phone greasy.

KFC’s latest marketing ploy sounds like a belated April Fool’s joke. KFC is furnishing some German diners with Bluetooth-enabled paper keyboards so they can type into their phones and tablets with greasy fingers, obviating the need to hose down their devices with liquid detergent after lunch.

It’s a first world solution to a first world problem: a super-thin, rechargeable Bluetooth keyboard that arrives with your tray of fast food, connects to your smartphone, and lets you text with sticky fingers without messing up your screen. You’ve just ordered a Zinger box and the burger and chicken wings are too well made that you have to artistically take a bite out of them and upload a photo to Instagram. The KFC Tray Typer — part of an advertising campaign for the fast food chain in Germany — is a high-tech replacement for the usual grease-absorbing paper slip that’s served up on fast food trays. So, the next time you’re halfway through a bucket of extra crispy chicken and get an urgent text, just shove your food aside, pair the keyboard mat with your phone, and tap out a response—without ever laying a grease-stained finger on the handset.

Presumably, it’s durable enough to get wiped down and re-used — although the advert’s creator, Serviceplan, claims the smart paper trays were so popular when handed out during the opening week of new restaurants that “every single one … was taken home.” The Tray Typer may sound far-fetched, but technologically it’s cutting edge — not science fiction. The idea is that you sync the keyboard to your phone before eating a plate of fried chicken, granting you the ability to type and respond to text messages without greasing up your poor smartphone’s screen. Not that people don’t realize this, of course, but it’s usually not anything a food company, even one that’s essentially in the grease business, wants to continually highlight.

Bad idea or not, the gimmick apparently worked: marketers say geolocated social interaction at is restaurants skyrocketed while the trays were available—and everybody who was served one during the trial period apparently took the greasy, disposable keyboards home.

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