Adele’s ‘Hello’ video smashes Vevo record with 27M views

27 Oct 2015 | Author: | No comments yet »

Adele’s ‘Hello’ breaks Taylor Swift’s record for single-day views.

NEW YORK (Reuters) — Adele’s first music video in four years smashed records at entertainment platform, delivering more than 27 million views in the first 24 hours after its release last week. Producer and songwriter Greg Kurstin had to keep quiet that he worked with Adele on her comeback single “Hello” for a long time — and he’s just happy the secret’s finally out. “It’s really hard not to talk about it, because it’s really all you want to do is just run around the streets and scream, ‘I just worked with Adele!’” the producer and songwriter tells EW. “That was really testing my patience. But I think I did okay.” He did — and he also did pretty okay with the song itself: Soon after dropping on Oct. 23, “Hello” became just about the only thing any pop culture-loving human could talk about or watch (the music video broke Vevo’s record for single-day views with a whopping 27.7 million). “She didn’t want to just go through and write a pop song with any particular formula,” Kurstin says. “We talked about Tom Waits, and different storytellers like that. She already smashed the record for most views on Vevo in 24 hours with 27.71 million views, but the star’s glorious return to the Official Singles Chart this week has put Hello well ahead in the race for Number 1. Figures for early downloads of the heartfelt ballad are not expected to be available until next week, but music website said digital sales could also break records.

I think that was the idea, that we wanted to do something that was very honest about where she was at right now, and she wanted to do something that was real and believable.” And doing something “real and believable” doesn’t involve too many takes — at least for Adele. “She’ll do the first one, and it’s great, and then she’ll do a second one, and it’s even better, and we’ll go until we hit the point where we know we’ve definitely got it,” he says of recording with her. “I mostly let her do her thing. The record previously was held by Taylor Swift’s fire-powered “Bad Blood” (20.1 million) and Miley Cyrus’ “Wrecking Ball” (19.6 million) before that, because women rule pop now. The classic ballad has already had an impressive 165,000 combined sales and streams since it dropped on Friday, including 156,000 UK downloads alone – and it’s only Monday. quoted music industry sources as saying that “Hello” sold about 450,000 in its first two days on sale, and could top the Billboard Hot 100 singles charts next week.

There was not a lot of direction from me.” Kurstin plays a bigger part in the songwriting stages and compares Adele’s process to Sia, with whom he worked on 2014’s 1000 Forms of Fear. “We just wrote ‘Hello’ from nothing, really,” Kurstin says, adding that it’s “something we stumbled upon when we were playing in the room.” “Like Sia — we don’t come in prepared with anything,” he added. “We just go in the room and I start playing chords, and we move through different ideas until something feels like it’s working.” The music video, directed by Canadian filmmaker Xavier Dolan, has been viewed over 73 million times, and could easily hit 100 million within its first seven days. Director Xavier Dolan elaborated on the use of IMAX in an interview with EW Friday. “The shots on IMAX are two shots: mostly the finale on that pond, and there’s the shot of her opening her eyes.

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