Adele’s “Hello” Music Video Beats Taylor Swift’s “Bad Blood” For Most-Viewed …

27 Oct 2015 | Author: | No comments yet »

Adele breaks Taylor Swift’s record with Hello.

Adele’s brand new music video for her first single in years, “Hello,” debuted Friday to rave reviews and mounting views—so many, in fact, that it surmounted Swift’s record-breaking music video “Bad Blood” for most views in the first 24 hours. Teased with a 30-second clip in the ad break of Sunday’s UK X Factor, Hello went viral when the full video was released on Friday, along with details of the singer’s forthcoming third album 25, which she says will be a “a make up album”.

It is already on track to take the record for the fastest selling single of the year, shifting 165,000 copies in sales and streams, as well as a further 156,000 downloads. While Swift debuted her four minute mini film at the start of the 2015 Billboard Music Awards, Adele opted for a less star-studded British occasion—a 30-second teaser clip that aired during a commercial break for the UK’s X Factor. The six-minute video for Hello features beautiful scenic shots mixed with acting sequences to tell the story (even the Hardy Bucks have created a spoof version, surely no greater seal of approval?).

The video was filmed in Montreal and directed by French Canadian film-maker Xavier Dolan, who said there was an instant connection when he first met the singer in London. “We chatted about our lives and our loves and our romances,” Dolan told Entertainment Weekly. “It was so much about who we were. According to the Official Charts Company, the star is hot on the tail of Ellie Goulding, who currently holds that title with her single Love Me Like You Do. Director Xavier Dolan said: “When I first heard it, all the images were already running by so clearly in my head – and her trust and generosity allowed me to create freely. “Being on set with her was wonderful. Kate Hudson and Katy Perry were just a few names on the long list of A-list celebrities raving about the first single off Adele’s forthcoming third studio album. Basically, all of her songs are revolving around the theme of unrequited love and so are my movies.” Adele has yet to beat Swift’s other Vevo record, the 1.2bn views the Blank Space video has accumulated to make it the service’s all-time most watched video, although Hello has already clocked up an admirable 82m views and counting.

For those hearts that have not already been captured by the emotional ballad, Adele may be able to sway them with a musical appearance on SNL hosted by Matthew McConaughey in late November— her first steps back in Studio 8H since her SNL debut in 2008 with her hit track “Chasing Pavements” off her first album, 19. Reviewing the song, Alexis Petridis wrote: “Adele sounds great: she sells the song without over-singing it, leaving the melismatic vocal fireworks to the inevitable spate of X Factor cover versions …

Hello underlines what we already know: [25] is clearly going to be enormous.” Adele will perform Hello on Saturday Night Live on 21 November, a day after the release of her album. I’m making up with myself.” She added that “turning 25 was a turning point for me, slap band in the middle of my twenties. 25 is about getting to know who I’ve become without realising”.

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