Adele’s ’25’ sells 3.4M in first week

30 Nov 2015 | Author: | No comments yet »

Adele’s ’25’ sells 3.4M in first week.

Not only did Adele sell a record-setting 3.4 million copies of her album “25” its first week in the market, according to Nielsen Music, she’s likely selling other artists’ albums, too.

At a time when overall album sales are down nearly 70% from their peak in 2000, the British singer’s whopping sales numbers mean she is touching “a lot of people that aren’t your core music buyers” and bringing them into the music sections at big-box retailers as well as to online music stores such as iTunes and Amazon’s mp3 store, says Nielsen analyst Dave Bakula. As reported by Billboard, “25″ is the first album to sell more than 3 million copies in one week in Nielsen’s history, which has been tracking first week purchases since 1991. The British star’s release set a record for the largest single sales week for an album since Nielsen began methodically tracking weekly music sales in 1991, the company said late Saturday. While it’s impossible to say for certain how other albums would have fared last week without the Adele hoopla, industry sales were robust at least compared with the week before. Last week, the industry sold 4.3 albums not including Adele’s “25,” according to research firm BuzzAngle Music, almost as many as sold altogether during the week prior — 4.5 million – which included new releases from pop star Justin Bieber and boy-band One Direction.

The previous single-week sales record was held by Justin Timberlake’s boy band NSYNC and their “No Strings Attached” album, which sold 2.42 million albums back in 2000. Adele’s previous album, “21,” sat atop the Billboard 200 list of best selling albums for 24 nonconsecutive weeks and is the longest run in the top spot for a woman in the chart’s history, Nielsen said. “25” is also the biggest selling album of 2015, surpassing the 1.8 million sold by Taylor Swift’s latest effort, “1989.” Swift’s album was released in October 2014.

Because Adele has hardly toured since her last album, keeps a low profile on social media, hasn’t released music in four years and isn’t streaming most of her new work, fans who want to transact with the star have few options besides buying her album, music marketers say.

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