Adele’s ’25’ on track for record-breaking first week

22 Nov 2015 | Author: | No comments yet »

Adele on course to better Oasis’ all-time UK album sales record with ’25’.

Adele is still surfing the wave of her own success with 21, by far the biggest album of the 21st century in Britain, with sales of 4.7 million in just under five years. The singer’s comeback record only debuted on Friday – but according to the Official Charts Company it has already shifted over 300,000 units in its first 24 hours on release.

The total for the singer’s third LP, 25, is second only to the third Oasis album, Be Here Now, which sold 424,000 copies on its release day in August 1997. Now back in the charts, 21 may soon surpass Sgt Pepper’s Lonely Hearts Club Band, the most popular album from the most popular group of all, which has sold 5.1 million copies in Britain in nearly 50 years. Yet more, including Damon Albarn and Phil Collins, were tried and ditched: if Adele needs new material for her break-up songs, these two are doing their best to provide it.

Her appeal spans age groups and genres, from children to teenagers, right through to mums and dads, uncles and aunties. “With this mammoth first-day sales tally, Adele has taken a further step towards greatness. Adele’s amazing comeback also saw her top the singles charts for three weeks with Hello before finally being dislodged by Justin Bieber’s Sorry in Friday’s charts. It tries to rhyme ‘everything’ with ‘healing’ and ‘side’ with ‘times’, and Adele keeps calling her ex on his home line while also wondering where he is living.

Music Business Worldwide estimates that the album sold more than 600,000 copies in the US on Friday, bringing the worldwide first-day total to about 1m copies. An astonishing 30m copies of ’s previous album, 21, have been sold globally since it was released in January 2011, making it the UK’s bestselling album that year – and in 2012 as well. Over the next few days we will find out whether it can pass the magic half a million sales mark.” ’25’ features the single ‘Sorry’ as well as ‘When We Were Young’. In a message posted online on the release day, Adele said she was “grateful to be able to even put another record out” and added the promoting the album around the world in recent weeks has “literally taken my breath away.” “This feels like such a long time coming, my new album is finally out. Some reviewers have criticised Adele for failing to break the mould with her latest work, with the Guardian’s Alexis Petridis concluding: “25’s big issue is that, in every sense, it dwells a little too heavily on the past.” “You can detect nods to Lionel Richie, Phil Collins, Carole King, Burt Bacharach … but it would be churlish to carp when pop doesn’t come much more perfect than this.”

Send My Love (To Your New Lover), co-written with Max Martin, is a repetitive pop ditty which confirms that if there’s one person who doesn’t need a Swedish hit machine, it’s Adele. Adele showed a talent for covers with Bob Dylan’s Make You Feel My Love, but there are no old songs here, just a pile of old titles, from Lionel Richie’s Hello to Little Boots’s Remedy.

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