Adele shares behind the scenes look at ‘Hello’ video

24 Oct 2015 | Author: | No comments yet »

Adele Hello: singer’s new video viewed 25million times in a day and floods internet with Lionel Richie parodies.

His six-minute long video for Hello is a dreamy tale of memory and regret and begins with Adele on a flip-phone, but now the French-Canadian director, who has been better known for his feature films, has revealed his amusement at the online comments made regarding the antiquated techology. ‘It drives me crazy,’ he told the LA Times. ‘I could see the GIFs on Twitter. The sepia-toned video has gone viral not just because of its haunting lyrics and artistic shots – it is the singer’s anachronistic flip phone and unorthodox tea-making technique that has really got people talking.The first single from Adele’s new album “25”, a title she announced in a tweet earlier this week, will be released on Friday along with a video, the best-selling British singer’s record label said.Three years after she released the James Bond theme “Skyfall,” Adele returned Friday with her new single “Hello” and its gorgeous six-minute music video.Since it was released online on Friday, Adele’s new music video for her comeback single, Hello, has racked up over 22 million views – that’s nearly one million views per hour.

British singer Adele on Friday released a melancholic ballad from her hotly-anticipated new album due out on November 20, breaking a four-year wait for millions of fans after her best-selling 21. “I’m sorry for breaking your heart/ But it don’t matter, it clearly doesn’t tear you apart anymore,” the 27-year-old sings in the black-and-white video, filmed in the Quebec countryside around Montreal. Adele seems to have resisted the trend towards touchscreen smartphones, although fans pointed out she could probably afford a top-of-the-range device after the success of her previous albums 19 and 21. Directed by French-Canadian filmmaker Xavier Dolan (Mommy) and executive produced by Jannie McInnes of Believe Media, the short-form visual follows Adele picking up the pieces of a failed relationship with her ex, played by Tristan Wilds (The Wire). The stunning video, which was directed by 26-year-old Xavier Dolan, has been highly praised but some fans were baffled about some of the moments from the six minute promo. The singer told fans in a letter posted on her social media accounts this week that she chose the title because her 25th birthday marked a turning point. 21 — which featured Someone Like You and other hits including Rolling in the Deep — won the Grammy Award for Album of the Year and spent two consecutive years as the top-selling album in the United States.

Wilds is no stranger to music, having recorded his own album in 2013 and he was even nominated for a Grammy for Best Urban Contemporary Album, but lost out to Rihanna. Anyone who has seen a Dolan film will recognise this as truth but it also plays into the themes of the video which are seen with the phone booth which shows up at the end.

Her new album, 25, is also set to be a record breaker – it’s already number one on iTunes and the single is currently the number one download song in 85 countries. Dedicated Adele followers showed the mother-of-one has long been a fan of the flip phone, as a picture surfaced of her using the retro device in an old photo. Making up for everything I ever did and never did,” Adele wrote on her official website. “Adele’s last album, “21”, released in 2011, became a runaway hit worldwide.

Not surprisingly, the production was cloaked in secrecy. “It was intensive shooting for four or so days, completely isolated on a farm,” Dolan tells EW. “It feels great [to release it] because I have to admit this has been produced and made with secrecy. If I put an iPhone or a modern car in a movie it feels like I’m making a commercial.’ A two-time Cannes Film Festival winner, Xavier directed his first five feature films before he turned 25 and he recently finished work on a It’s Only the End of the World with Marion Cotillard and Lea Seydoux. The singer, who does not use Twitter and has described fame as a “fake life”, still managed to break records for views of her video – an achievement fans compared with Taylor Swift, a dedicated user of social media. We were very eager to share it with the world.” And it seems the world is happy Adele is back: the video has already racked up close to 3 million views in 10 hours, the singer has become a top U.S. trending topic on Twitter, and the song is already No. 1 on the iTunes chart.

Hello, which Adele has said is about “yearning for my past”, has also prompted Lionel Richie parodies, in reference to the singer’s 1980s hit of the same name. We sat down, had one coffee, I heard the song and it just destroyed the rest of my day! [Laughs] We chatted about our lives and our loves and our romances – it was so much about who we were. But I was imagining something simple: a girl who is stumbling upon accessories in her house that are reminders of her past love, and going back into a relationship that is slowly going awry. I see her interviews, see her laughing: there’s no way this woman, who is so complete emotionally and psychologically, there’s no way she’s not a good actor. She sat down in that chair and I wanted her to cry and she was like, “I just need to listen to that one song.” Crying like that… we were all stunned.

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