Adele Says “Hello” To Single-Day Streaming Record

27 Oct 2015 | Author: | No comments yet »

Adele’s ‘Hello’ video smashes Vevo record with 27M views.

NEW YORK (Reuters) — Adele’s first music video in four years smashed records at entertainment platform, delivering more than 27 million views in the first 24 hours after its release last week. Teased with a 30-second clip in the ad break of Sunday’s UK X Factor, Hello went viral when the full video was released on Friday, along with details of the singer’s forthcoming third album 25, which she says will be a “a make up album”. Figures for early downloads of the heartfelt ballad are not expected to be available until next week, but music website said digital sales could also break records.

The video was filmed in Montreal and directed by French Canadian film-maker Xavier Dolan, who said he made an instant connection when he met the singer in London. “We chatted about our lives and our loves and our romances. quoted music industry sources as saying that “Hello” sold about 450,000 in its first two days on sale, and could top the Billboard Hot 100 singles charts next week. Basically, all of her songs are revolving around the theme of unrequited love and so are my movies,” Dolan told Entertainment Weekly.” Adele has yet to beat Swift’s other Vevo record, the 1.2bn views the Blank Space video has accumulated to make it the service’s all-time most watched video, although Hello has already clocked up an admirable 82m views and counting. The single is also set to break sales records, shifting 165,000 copies in three days including 156,000 downloads in the UK and 450,000 US downloads in 48 hours.

Reviewing the song, Alexis Petridis wrote: “Adele sounds great: she sells the song without over-singing it, leaving the melismatic vocal fireworks to the inevitable spate of X Factor cover versions … Hello underlines what we already know: [25] is clearly going to be enormous.” Adele will perform Hello on Saturday Night Live on 21 November, a day after the release of her album.

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