Adele producer: Keeping mum about ‘Hello’ was hard

29 Oct 2015 | Author: | No comments yet »

Adele breaks Taylor Swift’s record with “Hello”.

On “Hello”, the album’s first single, which shattered Vevo records along with our hearts last week, Adele says, “The song is about hurting someone’s feelings but it’s also about trying to stay in touch with myself, which sometimes can be a little bit hard to do. Adele’s new single Hello has dethroned Taylor Swift’s Bad Blood as the most-viewed in 24 hours, and it has overtaken Drake’s Hotline Bling as the most talked about video.

BARELY a week after British queen of heartbreak Adele released her latest single “Hello”, the song is the number one download on iTunes by Namibians. With her big voice and a hauntingly lovely musical arrangement, she apologises to a past lover for breaking his heart, and the world can not get enough of it. Hello looks on course to break more records after selling 165,000 copies in three days, including 156,000 downloads in the United Kingdom and 450,000 U.S. downloads in 48 hours. When “25” – which Adele adoringly called her “make-up record”, comes out November 20, it’s safe to say a few big numbers will be registered.

We reported a couple of days back that Adele broke the 24-hour VEVO record, in which over 27 million people watched the video for “Hello” within the first 24 hours of it being online. While Hello is certainly heartfelt, reaction to it has not been unanimously glowing however, perhaps because it seems a safe vehicle for her extraordinary talent. So ‘Hello’ is about wanting to be at home and wanting to reach out to everyone I’ve ever hurt – including myself – and apologise for it.” She goes on to respond to anyone who might have thought it was about the same man we met on “Someone Like You”, saying, “That’s over and done with, thank f–k.

According to The Verge, Taylor Swift’s still holds a record with “Blank Space” being the most-viewed Vevo video of all time with more than 1.2 billion views. The abnormally long music video was filmed in Montreal under the direction of Xavier Dolan, a French Canadian film-maker who met Adele while on assignment in London. In that sense it seems Adele’s label XL Recordings, may not have been able to resist the temptation to grab at what was on offer – industry dominance and the returns that come with it. Asked if she ever makes up the lyrics she said: ‘Yeah or I just pass the microphone to the audience and say, ‘Oh you sing it.’ Or I’ll stop and ask if I can start again. I feel like everyone thinks I’m so far away and I’m not.” The article also confirms that Paul Epworth, who produced “Rolling In The Deep” reappears on 25, on a track called “I Miss You.” Of the song, Adele says, “It’s about intimacy on every level.

Adele also mentions another track by producer and songwriter Greg Kurstin, who collaborated on “Hello.” Called “A Million Years Ago,” it’s described as a stripped back guitar jam, yet another tear-jerker. (The singer says it just barely made the album.) “She didn’t want to just go through and write a pop song with any particular formula,” Kurstin told EW this week. “I think that was the idea, that we wanted to do something that was very honest about where she was at right now, and she wanted to do something that was real and believable.” And finally, Adele confirms that Danger Mouse and Bruno Mars have credits on the collection.

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