Adele Producer: Keeping Mum About ‘Hello’ Was Hard

27 Oct 2015 | Author: | No comments yet »

Adele smashes Taylor Swift’s Vevo record for most video views in 24 hours with ‘Hello’.

Even without a star-studded squad behind her, Adele is proving she’s still one of the queens of pop. The video for the British singer’s long-awaited new single, “Hello” – her first video since 2011 – set a new record for Vivo, the top music video platform, racking up 27.7 million views in its first 24 hours.The huge success of the singer’s ’21’ campaign looks set to continue with video streaming platform Vevo announcing today that, with 27.7m views, the ‘Hello’ video is an official record holder having gained the most views ever in a 24 hour period.Fans – including celebrities – took to social media in their thousands to praise the song with some deeming it “magic” while others said they were reduced to tears. The music video for “Hello,” Adele’s first single in three years, shattered Vevo’s record for most single-day views with 27.7 million, Vevo announced Monday.

The record previously was held by Taylor Swift’s fire-powered “Bad Blood” (20.1 million) and Miley Cyrus’ “Wrecking Ball” (19.6 million) before that, because women rule pop now. Statistics provided to NME by Apple show that ‘Hello’ is Number One on iTunes in 102 countries around the world while new album ’25’ is Number One in 93 countries on pre-orders alone. Director Xavier Dolan elaborated on the use of IMAX in an interview with EW Friday. “The shots on IMAX are two shots: mostly the finale on that pond, and there’s the shot of her opening her eyes. Talking about her new music, Adele writes: “My last record [’21’] was a break-up record and if I had to label this one I would call it a make-up record.

It’s like Adele coming back home.” “Hello” became an internet sensation within hours of its release and has now been viewed more than 73 million times, but it’s got a little farther to go if Adele wants to unseat Swift’s other big Vevo record. “Blank Space” recently became the all-time most-viewed video on Vevo, with 1.2 billion views and counting. Making up for everything I ever did and never did.” Later in the letter Adele added: “’25’ is about getting to know who I’ve become without realising. And I’m sorry it took so long, but you know, life happened.” Damon Albarn worked on new material with Adele, but said he doesn’t think she will use it.

And, perhaps inevitably, it’s also spawning viral comedy video clips, like this one mashing up Adele’s “Hello” with Lionel Richie’s 1983 song of the same name. The new material is also rumoured to include a song written by Tobias Jesso Jr, as well as appearances from OneRepublic’s Ryan Tedder, producer Danger Mouse and pop writer-producer Max Martin, who’s best known for his work with ’90s pop acts N’Sync, Britney Spears and Backstreet Boys. Just over a week ago, a mysterious ad ran during Britain’s X-Factor broadcast that contained just a few lines of the song – but neither the singer nor label would confirm it was her until the day before the single and video were released. Earlier this year, producer Emile Haynie revealed he met with Adele in February to discuss potentially working together, but that the singer was “taking her time” over a new album. “We got along well as friends when we met in February and I hope we can cut some songs, but Adele is taking her time,” he said. “I’d push for it to happen, but we’ll have to wait and see.”

Twitter, not surprisingly, exploded when it collectively saw videos of the commercial – and that obsession has since transferred to the actual video. It is the tenth-largest selling album since the organization started tracking music sales in 1991 and generated five hit singles Between Adele and Swift, this has been a banner year for big music videos.

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