Adele, Def Jam Records are having the best week ever

25 Nov 2015 | Author: | No comments yet »

Adele Is Bringing ‘Excitement the Industry Has Sorely Needed,’ Retailers Rave.

After already breaking the single-week U.S. sales record for an album in slightly more than three days, 25 is now gunning to sell 3 million copies in its first week, according to industry forecasters. A tangible item, something you can hold, touch and feel like you are more singularly connected to an artist and their music as a larger body of work than a digital file would ever allow.” Across the board, retailers and wholesales says Adele’s 25 album is delivering bigger than expected, and with very little discounting. Prior to 1991, there was no authoritative music sales tracking service in the U.S. and thus, it was mostly unknown how many copies of an album or song/single were sold in a single week.

According to sources, iTunes sold more than one million copies of Adele’s 25 over the weekend on its way to projected sales of about 1.6 million units by the end of the week. There are still three days left in the album’s debut week, leading industry experts to predict that the final sales number may reach as high as 3 million. (Its full-week sales will be reported on Nov. 29.) Already, the record had managed to knock out all others as the best-selling album of 2015.

Bieber’s album, which critics have widely lauded, also shattered Spotify’s global record for most streams in the first week of an album’s release after logging 205-million streams across the globe, according to Nielsen Music. Logic’s sophomore effort, “The Incredible True Story,” debuted at No. 3 and Jeezy’s “Church In These Streets” landed at No. 4. “Know It All,” the debut from rising Canadian singer-songwriter Alessia Cara entered at No. 9. ”While these artists occupy very different lanes, they share something in common: great artistry and creativity,” Def Jam CEO Steve Bartels said in a statement. “Nurtured through the A&R process, focused and amplified through the marketing and promotion of these projects, each one of these artists has been delivered with success.” Streaming is popular among users for its low costs and expansive libraries. (Consider the absurdity of this deal on the consumer end: Spotify charges $9.99 a month for unlimited ad-free playback and puts 35 million songs at one’s fingertips, while buying a single album with 12 songs can cost $15.) But streaming is also controversial in the music industry because it affords artists little control and stingy loyalties. The album is “generating fantastic energy and excitement that the industry has sorely needed,” says another music merchandiser. “While many say the initial success is related to the unique and great talents of Adele, there is no questioning that statement.

But I wonder if this also a mandate from the public that if you deliver high integrity [and] artistry with exceptional songs, the masses will consume. Adele’s decision to keep her album away from streaming echoes that of Taylor Swift, who last year withheld her album 1989 from Spotify and took the rest of her song catalog with her after accusing the service of not paying artists enough money.

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