Actress Jane Birkin asks Hermes to remove her name from bag | News Entertainment

Actress Jane Birkin asks Hermes to remove her name from bag

29 Jul 2015 | Author: | No comments yet »

Bag maker Hermes probes animal cruelty claims at crocodile and alligator farms.

PARIS (AP) — British singer Jane Birkin says she’s asked Hermes to take her name off the crocodile-skin versions of the iconic Birkin handbag, after being contacted by animal rights group PETA over slaughtering practices. Actress Jane Birkin demanded that Hermes International SCA stop using her name on its bestselling bag after objecting to the way some crocodiles are skinned in the making of the world’s most-expensive tote.Hermes is probing claims of cruelty at crocodile and alligator farms that supply the French fashion house with skins for its luxury handbags and accessories.The actor, singer and style icon publicly asked the luxury fashion brand to rename the ‘Birkin’ following her concerns over animal cruelty in producing the bags, according to The Independent.

A PETA video from June shows the reptiles at a Texan farm that supplies Hermes, left twitching in a bloody container after being shot with a captive bolt gun and crudely cut. She called on Hermès to ”stop plundering wildlife, factory-farming crocodiles and alligators and slaughtering them for their skins.” “Once, Birkin bags marked people as celebrities or at least members of the super-rich, but soon, no one will want to be caught dead carrying one, and animal advocates will then breathe a sigh of relief,” she added.PHOTO: EALUXE The prices of these luxury bags range from £6,700 to £100,000.

The bag has since become a celebrities’ favourite, beloved of Victoria Beckham, Kim Kardashian and characters in the Sex and the City television series, among others. The crocodile version, which costs at least €33,000, is one of Hermes’s best-known products, along with its silk scarves and purses named after Grace Kelly.

Hermes said that it’s investigating the Texas farm, which it doesn’t own, and that crocodile skins it gets from that supplier aren’t used for Birkin bags. Hermes procures exotic hides in “strict compliance” with the Convention on International Trade in Endangered Species of Wild Fauna and Flora, according to its 2014 annual report. Birkin bags are the company’s most iconic product, accounting for about 15 percent of sales, according to Luca Solca, an analyst at Exane BNP Paribas in London.

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