AC/DC ends streaming resistance as Apple Music launches

30 Jun 2015 | Author: | No comments yet »

AC/DC may finally release music to streaming services, including Apple Music.

Two and a half years after taking their first step toward acceptance by making their music available for purshase on iTunes, AC/DC are loosening their grip even more by making their catalog available on streaming services, according to The New York Times.That is expected to change on Tuesday, with the launch of Apple Music, offering unlimited, on-demand access to tens of millions of songs for $10 a month. Just last week, Taylor Swift announced 1989, which has not been available on any streaming sites, will be available on the service when it launches on June 30.

AAPL -1.75 % will rely on its brand, its installed base of users and its marketing prowess to differentiate itself and attract the millions of users it needs to create a successful competitor in a market that so far has had a small, if enthusiastic, user base. The company is betting that it can convert a meaningful percentage of its 800 million iTunes accounts—most with credit cards attached—to the service. Unlimited listening to Apple Music’s catalog of “tens of millions” of songs, playlists curated by humans rather than computers, access to the exclusive “Connect” platform — where artists publish unheard outtakes and interviews, communicating directly with fans.

The subscription service is one piece of Apple’s new music offering, which also includes a 24-hour-a-day Internet-radio station called Beats 1 that will feature well-known radio DJs and celebrities. It faces a formidable competitor in Spotify, which had 4.7 million paying subscribers in the U.S. as of last December, according to data shared with music publishers. Only about 25% of the 110 million iTunes Music customers who bought music last year spent more than $110 on songs and albums, according to people in the music industry.

One small point likely to help Apple Music stand out: After resolving a brief dust-up last week with Taylor Swift, it will become the first subscription service to carry the pop star’s “1989,” as well as “The Chronic,” the seminal 1992 album by Dr.

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