’90s Nick Destination Launching Oct. 5

25 Sep 2015 | Author: | No comments yet »

How’s this for a #tbt: Nickelodeon announces launch date for ’90s-centric initiative ‘The Splat’.

Since the mere mention of Nickelodeon’s 1990s shows tends to set off a tidal wave of incredible nostalgia, the network has officially decided to give the people what they want. “The Splat,” an entire block of programming devoted to Nickelodeon’s ’90s shows, debuts on TeenNick October 5 at 10 pm Eastern. The Viacom-owned network will have viewers trotting down memory lane with the ‘90s-centric block dubbed “The Splat” starting Oct. 5 on TeenNick from 10 p.m.-6 a.m.NEW YORK, Sep 24, 2015 (BUSINESS WIRE) — Millennials who crave the iconic Nickelodeon shows of their childhood, including Kenan & Kel, Rugrats, Hey Arnold! and more, can rejoice. Over the eight-hour chunk, viewers can watch a rotating lineup of recent vintage fare such as “Hey Arnold!” (1996), “Kenan & Kel” (1996), and “Rugrats” (1991) — among others.

The Splat is intended to create a retro experience filled with the network’s classic programming stunts, such as Nick or Treat, U-Pick and Super Toy Run. The Splat will also have a fan-driven website, an emoji keyboard with custom ‘90s emojis, stickers, and GIFs, and a big social media presence for fans to get involved. TheSplat.com is a fan-driven and generated digital destination that pulls ’90s Nick content from all social spaces, including “The Splat’s” social media channels on Facebook, Instagram, Pinterest, Tumblr, Twitter, Vine and YouTube.

Even original promos will emerge from the vault. “Our research has told us that there are these cycles in time, and right now we are sitting squarely in this nostalgia for the ‘90s era,” Keith Dawkins, senior vice president and general manager of Nicktoons, TeenNick and Nick Jr, told The Times. TeenNick found success with the 2011 launch of The 90s Are All That programming block, which was sparked by the increasing demand of throwback content, thanks to the Internet and social media platforms, from the Millennials who grew up with Nickelodeon. Club that the network will depend on viewer feedback to determine which shows make cut. “It’ll all be based on what the audience tells us they want,” Dawkins says, in a clear bid to send fans scrambling to start campaigns for their favorites.

There will even be an accompanying emoji keyboard, for all those who have felt limited in their texting by the lack of Angry Beavers emojis. (Note: We do not know at this time if Angry Beavers will be represented in the Splat’s emoji keyboard. We were the only brand speaking to them in a very unique way, and now that generation are twenty somethings and older and they’re working and they long for those shows that take them back to that time when their worlds weren’t overrun with adult problems.” The programming tactic lands at a time when kids’ programmers are suffering considerable ratings erosion, as this generation of young viewers cuddles up to content offered by streaming services such as Netflix and Amazon, as well as other apps accessible on mobile tablets and smartphones.

We can only hope.) While the resurgence of ’90s trends can be seen in the recent abundance of stretchy chokers, leggings, and John Stamos, Nickelodeon’s programming has always been a linchpin for that nostalgia. Even just the tease of a possible ’90s block earlier this month — despite any concrete information whatsoever on the channel — set the internet ablaze with speculation and excitement. But it has to feel that no matter what door or screen you show up at, that it’s a cohesive brand experience.” This isn’t the first time TeenNick, Nickelodeon’s 24-hour TV network for teens and tweens, has gotten nostalgic. Featuring a roster of ever-popular Nick favorites, original programming and award-winning series, the brand presents an authentic teen experience, with all its emotional intensity, energy and humor, across multiple platforms and integrated social media. Live-action show The Adventures of Pete & Pete has inspired live-action events to this day, where fans gather to share their love of the show with the stars themselves.

All That, a tween version of Saturday Night Live, inspired a sketch just this week, in which current SNL cast member Keenan Thompson and his former comedy partner Kel Mitchell appeared on The Tonight Show Starring Jimmy Fallon as their popular characters from the “Good Burger” sketches (and subsequent Nickelodeon movie). While nothing definitive has been shared about the particulars of how to access the Splat’s website, it in all likelihood will be something like HBO Go, which requires a cable login. (Nickelodeon’s parent company, Viacom, also has similar services available with MTV and Comedy Central.) This could cause Nickelodeon’s young adult fans to opt in to a cable subscription — unless, of course, they’re already using their parents’ passwords.

The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon’s U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 20 consecutive years.

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